By: Jason Maxwell
Submitted: 2010-09-16 08:45:01 | Word Count: 557
There is a new trend in real estate which is using a video of an agent giving a tour of a listing. These videos are going to dictate how real estate is going to be bought and sold in the near future. You will surely be left behind if you can't keep up with the changing trends. The following are some tips on creating effective videos like these.
The video is similar to a sales presentation. Walk through the house as if you were actually showing a client the property. Try to imagine that the buyer is in front of you and talk through the features and benefits of the house as if you were with the client in real time.
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Tell the story of the home. The video is not just about a beautiful garden or an avant garde living room. By telling the story about the home, you are making the buyer experience the home, not just see it.
Use a script, just like in films. The script can be as simple as a list with bullet points to remain on the right track. Do not say too much of what you do not want and too little of what you do want.
Keep it brief but interesting. People should be compelled to watch your videos. Keep it energetic, have a good narration, and should run for five minutes or less. It is better to have a video that leaves the audience wanting for more than one that drags on and on and loses the interest of the viewer. One of the advantages of a video is that the viewer can replay it at their convenience.
Avoid showing unnecessary parts of the home. You don't have to show the toilet or the interior of a cupboard. It is good to make your video a showcase of a lifestyle. Capitalize on the emotion of your potential buyer. Here are some examples:
Cooking in the kitchen
In the multimedia room while watching movies.
Having a peaceful time while reading a novel in the study
Playing board games in the family room
Having breakfast in the patio
Hosting guests in the living room
You should not forget about the lighting. Make use of all the lights in the room. Extra lighting does not hurt. Videos don't have aperture speed adjustments like a camera, thus poorly lit rooms look dreadful.
Try to imagine that you are showcasing a stunning bookcase built into a room. Don't just show the bookcase out of nowhere. Zoom out to show how the bookcase fits into the room. To illustrate a general feel of the room, you can pan left and right. You can show a person getting a book from it to create a reference point for the height and width of the bookcase.
See to it that the one holding the camera stays still. This isn't an episode of CSI so you should not move the camera around.
Lastly, do not add music that distracts. You can have it in the introduction and towards the end but not as a background for your narration.
