Attraction Marketing Fundamentals - 7 Steps to Setting Up a System for Automated Lead Generation
By: Jim Green
Submitted: 2010-09-15 23:22:50 | Word Count: 445
In this article, we talk about building an attraction marketing system for automated lead generation. Dan Kennedy is often recognized as one of the first to begin using "attraction marketing." In his system, he defined three steps to be followed:
1. Advertising in a chosen medium.
2. Free information offer via website or toll-free number.
[ advertisement ]
3. "Call to Action" within the free information or report, which is a phone number or website for further information.
The Profit Funnel System creator, Thom Scott, has a free report on his website, www.profitfunnelsystem.com, which includes the 7 steps contained within an attraction marketing system:
1. Determine Your Market - By completing a brief mission statement, you can identify the exact target audience you want to address, e.g., I help _____ (who) to ________(what) by ______(how), I help homeowners to sell their homes using proven marketing strategies.
2. Crafting the Report - The free information, or often a report, can take a number of forms, e.g., “How To” or “Reasons Why” formats. The following are two examples: “How to get the best value when buying life insurance” and “6 Reasons you need to review your home owners insurance policy today.” Businesses facing compliance issues should check with their marketing department for approved reports that may be obtainable “off the shelf.”
3. Select Media Outlets - This can be magazines your prospects read, traditional mailers to prospects, or using Internet sites they frequent.
4. Launch the System - Use a voicemail answering system or website to “automatically” provide the free information.
5. Measure your Results - Use coding or specific phone numbers to identify advertising sources. Pay-per click ads can be used to test various campaigns. In this way you can maximize your conversion rates.
6. Maximize the Outcome - Modify headlines, ad colors, etc. based on results of testing.
7. Maintenance - Check results periodically and repeat testing at least twice yearly.
Even though considerable planning and setup may be needed, an attraction marketing system will produce much higher quality leads than traditional methods. In addition, use of videos in the attraction marketing system can create “relationships” with prospects that you haven't even personally met.
Author Resource:-
Jim Green is an Internet attraction marketing specialist. His system for automated lead generation and training is based on a turn-key approach, which considerably shortens the setup time and learning curve.
In this article, we talk about building an attraction marketing system for automated lead generation. Dan Kennedy is often recognized as one of the first to begin using "attraction marketing." In his system, he defined three steps to be followed: