By: Arthur Cooper
Submitted: 2010-09-15 17:24:36 | Word Count: 664
Spam and the internet have had to cohabitate over the past decade and a half. Ever since the introduction of the World Wide Web as a natural outgrowth of the internet, along with the early 90’s emergence of AOL, spam and those who perpetrate it (spammers) have been in our mailboxes and any other means possible online.
Those businesses seeking visibility and success online employ Internet Marketing Techniques to achieve top rankings, high visibility to drive relevant traffic to their websites, blogs, social sites and social bookmarkers.
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Commenting is an important piece of the online experience as Google watches for and measures the level of human interaction on blogs, forums and any other site where comments are welcome and available. As stated, any time you open yourself to interaction there are always those who will use this as an opportunity to spam. Spam can just be a nuisance, nonsense piece or an attempt to divert attention and traffic.
There is no prevention to spam. However, it must be dealt with. The best way to deal with it is through consistent monitoring leading to consistent application or process to remove and report spam. Clearly, the best monitoring is automated so that the business becomes aware of all comments online through any portal. Then it is incumbent on the business to physically remove it and / or report it.
Blog sites, article sites and specific content sections should be structured using the right Content Management System (CMS). We like to use WordPress because the company provides the right tools to effectively monitor, deal with and ultimately manage spam comments. WordPress consistently works to upgrade and otherwise improve the ability of webmasters and internet marketers to effectively deal with unwanted comments.
However, whether the spam comments are found on sites that you actually have direct control of or on other sites such as the social sites and other social media such as social bookmarking sites and forums, the necessity to be aware of spam comments as they occur is critical towards maintaining the integrity of your company, your online presence and your Internet Reputation.
Internet Marketing Companies with specific SEO expertise is the best source for managing spam comments throughout the web. It is intrinsic to the processes and policies of daily SEO to monitor and respond to all developments as they occur. Clearly you should seek companies that truly emphasize content and backlinks because by definition these areas entail Spam Content Management.
Do you seek to actively monitor and control spam comments as part of your online approach? Contact us! We can help!
