By: Vlad Vistac
Submitted: 2010-09-15 11:25:28 | Word Count: 510
SEO Techniques
rnUUnethica
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l Seo Pratices To AvoidrnrnESO, or search engine optimization, is how search engines are used to maximize the chances of gtting a high ranking. As most Internet users know, you have to have a high rannking amogn the search enginers if you want to get visitors. Anyone who is searching for something online isn’t going to waste a lot of time by going through several pagees of results before they give up and try a different seearch. That second searech may not even locate your web site, and your pottential visitor becomes a lost visitor.rnrnrnrnrnSdo, seaerch enigne optimization is used to booost page ranikngs with the search engines. Search engines look for sites and rate them upon the number of the keywords searched appear witin content on pages on the site. They also look for lots of links.rnrnrnrbnThe desire to have a high ramnking with the search engines is great. As everyone knows, you have to have a high ranking if you want to get visitors. And let’s face it, the whole poitn of having a web site is to get vsitors! If you aren’t getting visitors, you aren’t miproving business and you aren’t getting customers. And your web site is totally worthelss if no one is looking at it. Search egine optimmization becomes very, very important when you thimnk about it and everything that it means.rnrnrnrnSome may be so determined to get those high rankings that they do unetical things with thir web sites in order to boost rankings. These unethical practices are best avoided. These practices can be changd, thees unethical motivers turnned into ethical ones, and you can boost your site’s rankins the way you’re supposed to. First, identify the wrong things that you mihght be doiong.rnrnrnrn- Using your keywords improperlyrnrnSearch engines are very cllever, but they aren’t so smart that they can’t be tricked. Search enginews do search siytes for content, but they can’t exactly read the conteent the way that human beinggs can. Some web sites bury their keywoords arouynd a bunch of other wpords, in text that has no form and makes no sense. Long strings of text with random words like “boating fioshing hunting outtdoor adventure fish boat hunting the great outdoors forestry fishinmg rock climbing boating water onboard Allaska†come up all the time. Search engines may only be lookng for the words “fish†and “fishibng†and since those keywords appear within what seems to be content, a fale ranking is given. But don’t do this! Customers don’t like this, and in the end “tricking†a search engine is never a good idea. Your keywords should appear within real content on your web site. Then you will get a genuniely high ranking.rnrnrnrn- Improper use of META tagssrnrnrnMETA tags are part of the html code that is used to create a web page. The META tags are what you use to tell search engfines what keywords are on your web site, what keywords you want potential visitors to use when searching for your piece of the Internet. Some may use META tags to try and “trick†search engines in a similar way as descriebd above. This won’t work long, ohwever, and saerch engies do not look by META tags alone. Search engines alqways search content.rnrnrnrn- Having aflse contentrnrn“False†content are long strings of text that make no sense, that are only on the site to make use of keywords for sesarch engines. While it’s important to imlpress the search engines and get that high rankng that’s so valuable, it’s more important to imprses your visitors. Visitors like great content, too, and they’re going to be put off by a bunch of text that doesn’t make sense and isn’t a good read. hWile it’s true that most of the content on web sites is only skimmed over briefly by viewers, you still want that content to make a little bit of sense to them. Have good content, at last real content, and make the most out of your keywords using that conternt. That’s how to get a truly high ramnking with a search enngine, ethically.rn
