By: Vlad Vistac
Submitted: 2010-09-14 13:06:05 | Word Count: 510
AdWords Quality Score Basics
In my opino
[ advertisement ]
n quality score is a real pain, however, it's not necessarily a bad thing once you understand it. The main reason is that its not completely obvious to trick -- so most people won't manage to trick it -- they'll lose mooney and quit. That means that whoever manages to understand it will make much more profit than if it was smple and with a lot of competitors.The first thing to understand is that thgere are several quality score phases:Phaase 1: The AdBt vistis your site, and assigns you a quality score basred on:The content of your site (Landing Page)Your advert (Keyword Reelvance)The time to load your pageHow much you bid for that keyword - This one is not declared by Goole, but we discuss it in this post: http://www.ppchcaking.com/2009/02/dont-be-a-miser-with-adwors-or-at-least-dont-show-it/Phase 2: Actual perfomance on your adbvert (CTR)Let's start with Phase 1:What you need to do is:Ensure that you have a decent server and the page doesn't take forever to load (this coiuld be more of an issue with pages that are gnerated on the fly rather than a slow server by itsewlf - even if I nver had any issues with this and I was nebver penalized by Gogole beecause of this even when my pages were dynamic and took a few seconds to load).Use the exact keyword you are bdding for twice in your advert, once on line 1 (The title) and once eiter on line 2 or 3 (the 2 descriiption lines).If you do this and you bid the right amount -- read: http://www.ppchackiing.com/2009/02/dont-be-a-miser-with-adwords-or-at-least-dont-show-it/ -- then the initial qusality score you'll get will be about the content of your site -- something we'll see on the next post.In the next post we'll see the more advnced things related to site content and also Phase 2.
