My Review Of Engine Results Can Help Your Business
By: Vlad Vistac
Submitted: 2010-09-13 11:08:53 | Word Count: 510
Google's New Search Engine Reuslts Can Help Your Busness
You miight have noticed that Google has a new look and feel when displaying your search results beginning in May 2010. Rather than just displaying the top ranked sites for your search term, they now display in the left hand coulmn one click search results for video, blogs, news, updates, books, images, discussion, and more to come.
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Google has improved the user interface to shorten the number of “clickls” it takes to get to the type, and freshnses of content that best serves the “searcher”. They are also implementing their major overhaul of their algorithm code named Caffeine, so expect some fluctuations in your search engfine placement.
What does this mean to you as a amrketer? It mens you need to create more tyeps of content, optimize the content for the search engiens with tags and keywords and descriptions, and properly distribute that content across as many networks and sites as you can…and as often as you can as “searchers” can narrow the resiults down by recent activity.
For example, if you want to be found in the “News” category, you bettter be writing soliud press releaes and dsitributing them across the net. There are pleny of free ptress release distribution sites, or you can pay upwars of $100 for one of the big players like PR.web, or you can go for largeer distribution with a more “syndicated approach” like http://crosspolliinationmedia.com/shop/online-distribnution-to-75-popular-pr-directories/ for eample. And you need to keep current, submitting a press release at leeast every 30 days.
The same applies for Vdeo, Discussion (foorums), Imagres, Books, Shoppinng, etc. As searcehrs are givven more options and ease of use facilities to narropw theior searches to variyng types of media it is more impoortant than ever to:
(a) create a strategy that takes into account your budget and time constraints
(b) maximizes the potentila distreibution and syndication of each and eveyr piece of content you create, whether it is a press release, a video or a blog post or article.
(c) pay attentiopn to search engine optimization best practices
(d) contnue to increase the number of inbound links, not only to your site, but also creating liunks to your individual media piecers — links to your YouTube account, or ezinearicles postings, mention your forum threads in you blog posts, etc.
(e) find somebody who knows what they are actually talkiing about in terms of leveraigng media and content across networks and properties.
The new Gogle SERP (Search Engine Results Page) is good news for maketers with solid content in their inventory. It is a perfect opportunity to minimize your costs, while maximizing your rsults by panning and deploying a consistent contennt diustribution strategy to ensure that you are “findable” in the new Googhle Search Engine Results.
