By: Brad Kartel
Submitted: 2010-09-03 19:53:49 | Word Count: 690
Want to know something about custom flyer printing that flyer templates can’t really teach you? If you do, then read on. I this guide, I will talk to you about the four most powerful things that your flyers must have for it to be good at what it does. Beyond flyer templates, I will show you exactly the different elements of a color flyer that will really help it become a powerful medium for communication. Just read on and try to understand how these things work.
1. A distinct headline – The headline is the first thing that people see in a flyer, hence it is also one of the most powerful things that you should put into custom marketing flyers. Do not just use a descriptive title of course. That will just waste your paper. You will need to be distinct with your headline so that people actually notice it.
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The best headlines for custom flyer printing usually are the ones with power words that most audiences easily notice. There are tons of different power words depending on the market, but some of the most common ones that are effective for most are the words “Save”, “Free” and “Discover”. If your color flyers have these words in its headline, they should be noticeable enough to really get readers to start looking.
2. An appealing cover image – After the headline, an appealing cover image is the next most powerful thing that you should put into your color flyers. Take note that I said, appealing, and not beautiful or attractive. You should not choose images just because it looks pretty on the flyer. The image must be particularly appealing to your target readers. You must show them something that they want or need within the flyer itself. This helps make the flyer more noticeable, hooking readers into reading more since they think they might get that something that they want.
To do this you need to do your market research well and place an image that is very appealing to your target readers. Beautiful models, pictures of luxury and even action shots of exciting activities all can become a great and appealing flyer cover image.
3. Reader value – Another big and important thing that your flyers must have to work well is “reader value”. This basically means that readers must be able to get something from what they read in your color flyers. It must not just be a lame commercial flyer that only promotes and praises. Readers must be able to learn something new and interesting in your color flyer. This can be a comparison of prices, some interesting tidbits about your product, or even general tips for some simple activities that your project or business is related to.
Adding reader value to your flyers makes them more memorable, helping readers appreciate your color flyers more. They may even try to keep your flyers, extending their lives to do their promotional duties even better.
4. Invitation to respond – It is also crucial that your custom flyer printing have a section that invites people to respond to it, as well as describes the whole response process. It is a fact that most readers must be told what to do when faced with a marketing message, whether it is in a brochure or even a color flyer. That is why it is important that you invite people to respond to your flyer and of course to show them precisely the step by step instructions how to respond quickly. Without these, most readers won’t really feel the need to respond immediately, increasing the chance of your flyer being forgotten. So make sure you always add an invitation to respond to the flyer. It produces extra results for marketing.
Great! So make sure that all your flyers have all these four elements integrated into them. Believe me; all these elements should combine into one really powerful color flyer that is effective and powerful at achieving goals.
Author Resource:-
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through custom flyer printing. See more professional-looking flyer templates.
