By: Joyel Roshall
Submitted: 2010-08-31 00:28:48 | Word Count: 654
The most important factor which determines the success of a website on search engine result page is the visitor’s traffic. Something more important than attracting visitors is to make them stay on the website for a long time. By making a visitor stay for a long time there is a lot of chance to increase the number of page views and the visitors will also be motivated to do some actions in the site. Most of the time you would have notice that your site might got a huge number of visitors but they tend to leave immediately. This is because that there is no information what the user wants or there is something in the site that the visitors do not like it. By knowing the reason why the visitors immediately leave the site, you have to make changes to it and improve your site. Below you can find some common reasons why people just exit the website as they enter
May be you run a high quality good website; it is of no use if the visitors are not able to access it and gain the information they want. So they have no option rather than leaving. The main reason for this is the browser incompatibility which makes the website inaccessible to the visitors. To avoid this issue you have to check for any compliance at the design and development stage itself
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Site navigation is the main factor that makes the visitor browse through the site gaining the information they want. If the site has poor navigation it will frustrate the visitor and make them to leave the site immediately. So take lot of time and attention to build the navigation system for the site. The navigation part of the site should be clearly defined and should be meaningful. If the website is big enough then it should possess a sitemap for easy navigation
The main revenue generating tool for the websites are the advertisements. But some businesses take over advantage of this, so they paste the ads all over their websites. This will highly irritate the visitors and they will move out of the site immediately. So build a website that has limited advertisements. At the same time avoid flashy ads which will distract the visitor’s attention
Visitors enter the site looking for some information, so when they don't come across the information they want; they plan to leave the site. So it is very important that you have to understand the audience of your industry and try to know their needs and requirements. Armed with this knowledge you can provide your visitors with useful and effective information that will cater their needs
It would be surprising to know that internet users are impatient. They would always like to find the information instantly and they will not like to wait till the website gets loaded fully. This is the biggest reason why the visitors leave the website immediately. They may think the easier way is to get the information from another site. So it is very important to take that you design your page that can load easily even on slow internet activity
Since now-a-days the audio and video are the faster growing technology. Though these are the effective means of communication, you have to leave this choice to the user. So don't design a site that will play the music automatically. Even if you plan the site with the automatic music give an option to turn it off. Since most of the visitors will be irritated with the uncontrolled music or video, this will give them a chance to leave the website though your website is good enough
