By: Jason Maxwell
Submitted: 2010-08-27 21:08:07 | Word Count: 453
A newsletter is a publication distributed on a regular basis and generally provides topics of interest to its subscribers. Whether you are missionary providing information to your supporters or just a business providing information regarding your new products, a newsletter always comes in handy.
These are the elements of a good newsletter you should remember so you can create something worth a read:
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Don't beat around the bush and present your information as brief as possible. You don't need to put flowery words in to it. Remember, you already have subscribers and they are your captured audience. If you beat around the bush, they would not be subscribing to you.
Don't make your newsletters like newspapers that are truncated (continued on the next page...). This is only good for newspapers but this is not good for newsletters. If you have a space left, you can put images to fill it.
Break the monotony of a wall of text. You can divide the articles in columns to place breaks between the texts. You can also use breakers or boxes colored with the scheme of the newsletter to create breaks from the texts. They serve as "time-outs" for the eyes.
Remember this word "kiss". Keep it simple, stupid. Your newsletters are not advertisements that you need to fill out with images nor is it a book that you need to fill with texts.
Think of a color scheme that you can use for the lines, boxes, and tabs that serve as background for the texts. You can use two colors or, at most, three. You can choose complimentary colors or different shades of a single color.
Use one type of font if possible. Serifs are those bars or barbs on the top and bottom parts of the letter (ex. Times New Roman has serifs while Arial has none). If you must use another type, use it for the headline only. Dirty fonts or those that look like they have been smeared should not be used. Billboards and graphic arts look good using these types but they are not needed in newsletters..
Another thing you want to do is break up the newsletter with graphics, and callouts, some people call them pull quotes. These help to break up the readers eye and gives them something graphically appealing that will keep them interested in the stories you're sharing and also provide visual queues to enhance what they're reading.
Author Resource:-
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