By: Eric Dunbar
Submitted: 2010-08-27 16:26:38 | Word Count: 829
If you desire to be successful in today’s world of internet marketing it is crucial that you create and continue a presence on the Internet. With so many businesses and individuals competing for a chunk of the online cash pie developing your own unique presence can sometimes turn out to be quite a trying feat to accomplish.
The more well-known you are to people on the web the more potential of creating a lasting income you will have. The best place to start is in the world of social networking. Almost everyone who spends time on the internet is a member of a social network. Thus one of the first things you should do is create your own social network. Then encourage your friends and family to join you on your social network and watch it develop. The more familiar you become in the cyber universe the more likely your promise of making an income—both instantaneous and residual. When people become familiar with you or your business on the Internet you will start to make money. Visualize the possibility of making money while you are on vacation, having fun with your family and friends, or even while you’re sleeping!
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Your internet presence is the best key to marketing and advertising that you will ever possess, but being present is only the beginning. You must originate a unforgettable presence—something that people can easily remember, irrespective of whether it is a slogan, a logo, a name or a product, if you are going to be profitable in the world of online marketing people must remember you. Create blogs and videos, write articles and send emails, and after that do it all over again. Give away free eBooks, offer free newsletters and do it again and again and again.
Rule 1…
The easiest and most effective way to be remembered is through repetition. Repeat your product and your offer over and over and over again. But be careful not to confuse repetition with annoyance because only a thin line separates the two. Novice online marketers often make the error of buying email addresses more popularly known as “leads” and start a mass e-mail campaign in an effort to build a customer base. I cannot tell you of a better means to destroy your business than to start soliciting unwelcomed e-mail. NEVER send people an e-mail advertising your product or your business without their consent. Purchased leads never produce the same result as opt-in leads. Opt-in leads are people who willingly request that you send them information because they are looking for what you have to offer with the further incentive of having the option of not being annoyed with your e-mails if they decide that they do not want to hear from you again.
Rule 2…
Be unique – Even though you are advertising a product or a service that thousands of people and businesses are promoting you must be unique in your technique of promotion. Originality is always remembered. Find ways of getting attention and above all, never appear ordinary. People are gravitated in the direction of the uncommon and even if you come across to your audience as being a little strange, they will remember you if for nothing more than being strange. Internet marketing success does not come by way of a miracle but by hard work and determination.
Rule 3…
Always – ALWAYS be personal in your communication. No one wants to be viewed as just another number in a crowd. When you write your ads and e-mails write as though you are talking to someone you know personally, such as a friend or a family member. Be realistic and above all, be knowledgeable. If people get the conception that you do not know what you’re talking about they will run away and nothing you could ever say would make them return.
Rule 4…
Be persistent and reliable. If you are blogging and no one ever replies to your blogs don’t stop blogging. Just because people are not replying to your blogs does not automatically imply that no one is reading them. Persist in writing about things that people want to know. Your e-mail campaigns should never stop— Never! Whether you send a new email every day, every other day, or two or three times a week, don’t stop sending them.
As a competitor your aim should always be to succeed. Just remember… If you quit you will never win and once you win you won't quit!
Be visible, and grow your business.
Author Resource:-
Eric Dunbar is the owner and editor of Golden Entrepreneur, where you will find online business tips, articles and great software tools to grow your online business. Eric Dunbar is also the author of THE FACE OF A DEMON, referred to by many as “The Recovering Addict’s Handbook”, and editor of X-JOURNAL Blog
