By: Martina Celegato
Submitted: 2010-08-26 08:27:21 | Word Count: 532
This becomes even more crucial when it comes to manufacturing and to classify the international market. Italian companies have in fact a must in most that they can play to win the crisis: the Italian brand. And 'undisputed fact that the Made in Italy is always reassuring for both Italian and foreign consumers. And 'the case of the historic shoe brand Tuscan Moratti who returns with great success at Micam Shoevent be held at the exhibition, located in Rho, between 19 and 22 September next.
The event, aimed at the high end of international consumers of footwear, it is proposed as a challenge to the international market with its strong competitiveness and reduce costs has forced many factories to close into the artisan sector in Italy. Organized by ANCI, that the association of shoemakers in Italy aims to promote the work of producers who can expose inside the whole range of proposals for next spring summer mode alternative to other fairs. The fact Shoevent will open on Sunday to close on Wednesday, a choice that facilitates the work of his players so that they can work with their stock inventory to satisfy customers. Reference event for the fashion and the world of fashion since its first edition the Shoevent allowed the Italian manufacturers of high level to show and sell their products to international buyers who have always appreciated the made in Italy in all its forms .
Inside the exhibition is expected to attend about 1600 exhibitors will be present including a representative of 580 foreign exhibitors. These include a particular selection is given by the Area Visitors of the event hosts a special stand dedicated to the field of foreign designers selected by the organizers of the fair. Compared to last year also the hall layout has been amended to promote the vision of all present stand, with a subdivision and more accurate appreciation of footwear: women's shoes sophisticated, fashionable women, men and women luxury and elegant Mixed shoes, young fashion, baby shoes and accessories to finish shopping.
Also, in order to stimulate the market and advertise the event in central Milan is home to the Point Micam called "Knowledge & Perfumes Italian footwear industry," where you will learn the wise and traditional procedures el 'business organization Italian shoe industry. Are in fact exposed the various stages of production of footwear is hand and industrial with the ability to see the finish and test the foot.
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The Tuscan brand it proposes to cover inside the whole production chain of Italian footwear to ensure a highly skilled labor in all its stages without the backing of industries that produce or assemble abroad. As highlighted by recent cases of the news because the Italian products, from food to industrial use but especially the footwear, is frequently the victim of counterfeiting and imitation that drives more and more Italian companies to rely on certificates of guarantee and data collection to ensure customers to buy the best product in market or at least a product that respect the standards of Italian manufacturing.
