MSN PPC Advertising Long-Awaited Debut Announced
You probably already know that there are very only two major players in the globe of PPC advertising: Overture and Google Adwords. By the tip of 2005, there can seemingly be a 3rd: Microsoft's MSN Search.
Microsoft recently announced that it's launching its new MSN PPC advertising engine in Singapore and France by mid-late 2005. Sensible marketers are in all probability already coming up with how they might justify advertising their product or services in Singapore to induce a style of the new service. The service's introduction into Canada, the UK, and also the US might very well return before the tip of 2005.
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The new MSN advertising program has been long awaited. MSN is Microsoft's leading website property, and perhaps the web's most visited "portal" (web site with both search and content like news) once Yahoo! MSN's search engine accounts for one in five web searches, putting it in third place behind Google and Yahoo!
Search engine advertising mostly a 2-player game
Currently, MSN shows advertising that comes from Overture, the net's largest online advertising network in terms of revenue. Overture was bought by Yahoo! a number of years ago. Since Yahoo! is the direct competitor of MSN in each method, lots of individuals have been wondering why MSN did not take its advertising program in-house long ago. It appears particularly strange considering that even Lycos, whose search engine currently accounts for a little fraction of total net searches, has its own advertising network.
In several minds, the fact that Microsoft would move to Overture solely demonstrated how wonderful an on-line advertising program Overture was, and just how exhausting it very is to set one up. Before visiting Overture, MSN was getting advertising from LookSmart, an advertising network that does not own any websites that compete with Microsoft properties in any massive way. Even before it had lost its largest advertising outlet, LookSmart was widely seen as a subpar second-tier engine, in a category with FindWhat or maybe Kanoodle. The very fact that LookSmart had seemingly squandered a probability to make inroads into an online advertising market dominated by 2 massive players cast a heap of doubt on whether or not there would ever be a heavy challenger to Google Adwords and Overture.
What Microsoft's new advertising network suggests that for the future
Will the new MSN advertising network succeed where so many have failed? Or will it become a bloated, comparatively uncompetitive product only supported by Microsoft's vast bulk? (Not that Bill Gates has ever fathered such a bastard child.)
There is a terribly sensible reason to believe that the new advertising program bears the seeds of its own destruction, due to a typically Microsoftian act of overreaching and obliviousness to public opinion. That unhealthy seed is the identical bad seed that has spoiled the fruits of therefore many net selling labors: behavioral and demographic targeting, which continually seems to disagree with some people's stomachs, no matter how delicately it is arranged in the bowl. (Editor's note: too extended a metaphor? Well, website copywriters have egos, too, you know, just like the remainder of the web dev. community. A minimum of you didn't have to sit through 5 minutes of flash animation to scan this.)
Next: MSN PPC Advertising to Incorporate Demographic & Behavioral Targeting: Killer App. or Achilles Heel?
Microsoft's press release saying the new MSN advertising program is additionally value reading if you are that into this.
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Smith Richardson has been writing articles online for nearly 2 years now. Not only does this author specialize in PPC Advertising, you can also check out his latest website about:
