Could Google Analytics stop your site from loading faster? A lot of webmasters are informed about Google Analytics which is a free service and generates comprehensive statistics and metrics about source of traffic to a website. Several web pages have implemented Google analytics and calculate their website’s traffic. This is the most accurate website traffic metric that assists a webmaster to detect their site’s visitors. Sometimes you will be able to catch hackers via tracing the source. This is true. Thanks to this free tool, I was able to trace a suspicious link to one of my websites. The story goes back 6 months ago when I was as usual looking at source of traffic via Google analytics and found a suspicious source of traffic when I traced the traffic I found a website and my products that were given for free on there. The intruder scraped my entire website with its products, created an opt-in link where he was giving my products for free to his visitors. That website got locked down and suspended because of stealing my digital products.
As you see Google Analytics track visitors from all referrers, including blogs, sites, search engines, advertising networks, pay-per-click networks and so on.
You will be able to track your online campaign and calculate your click trough rate and calculate your ROI. In my opinion Google analytics is a must for every webmaster and website owner. The reason is that you can monetize your website by applying the GA metrics. This will also help you to optimize your website for your on page and off page optimization ( SEO).
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You are also able to detect poor performing sites and use techniques such as funnel visualization. This will help you to spot the website referrers, the duration and geographical position. It provides custom visitor segmentation. Based on Google webmaster tool a user can add up to 50 sites profiles. This means each profile which you create corresponds to one website. Many webmasters speculate if this free tool prevents page load and page speed if they install the GA code on their pages.
There are two particulars to consider: the amount of downloading external files and the amount of time it takes for your browser to process JavaScript. The Google Analytics works by first requesting a file named ga.js from Google's servers. Then this file defines a series of JavaScript methods, gets visitor data and creates cookies on the user's machine. The fact is that this file does not alter very often.
Subsequently, the code requests a 1x1 transparent image named __utm.gif. which attaches information in the query string of this file. As you see this is how the GA mechanism works and gets you data about traffic coming to your page. The file is very small and will not affect your page speed at all. It does not matter what Internet connection you use, your site will be loaded as fast as possible. Google recommends adding the tracking code before the closing body tag.
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