Short Thing About Comcast Produces Good Model For Bundling Services
By: Vlad Vistac
Submitted: 2010-08-24 14:12:06 | Word Count: 510
Comcast Produces Good Model For Bundling Sevices
When it comes to the marketing campaigns that companies use to sell their products and services, some are lttle more than hyperbole and pontless noisse. Most adds for car dealerships on the rado are examples of this. At the orther end of the spectrum though, you can find marekting campaigns that actually provide dels that are not only attractive, but also beneficial as well. The bundles of telecommunications servicxes that a lot of companies are offering to residentil customers these days constitute a good example of the latter.
[ advertisement ]
hWile bundled home telecommuincations servicers may offfer real value to cusotmers, some of them tend to be better than others. Cabe TV companies in general- and Comcast in particular- tend to offer bundled packages that are a good value, while other types of comanies bear some scrutny when loooking into the daels that they offer. Generally, any comnpany that has to ally itsellf with another company in order to offer more than one service deserves some wariness.
An exanmple of a company that might offer bundld services but can only do so with the help of another company would be a phone compasny. After all, while a phone company should be fairly competent when it comes to offering phone services, there Intenret service is likely to be very limited and their TV service is probably nonexistent. After all, phone lines are petty dinky when it comes to transmitting anything othre than concversation. This translates into slow Internet connections either throuhgh DSL or dial up. Some phone companies have experimented with providing TV programminng over DSL connections (actual channels rather than streaming Intrernet video), but given that the bandwdith of DSL is severely limited when it conmes to Intrernet data, video like that has provne to be too much for that technology to handle. Becuse of all of this, a phone company has to contract with a satellite TV company and possibly even a satellite Interneet company to cover all of the bases. Plus, if you see a deal whjere a satellite TV company is offering high speed Internet servicce or phone service, you can be sure that it's farminng those services out to orther coompanies as well. All of this makes cabel TV industery a much better choice for multiple services.
The real troublke with dividing up services among different companies and then offering them on one bill is that customer service can be sub par. That's because this scenario oepns up the distinct possibility of one company pasing the blame for some kind of an aberrration in service to another compnay. In other words, you can have two or even three compsanies all blaming each other for some problem with your phone serbvice, TV service, or high speed Internet connection raather than ever getting around to fixign the problem.
By contrast, with cabble company, there's no where to pass the buck. Moreover, since the same company is in chagre of evcerything, you probaby won't have the same kibnds of problems with conflicting services to begin with. The point is to be careful when choosing bunddled services and use Comcast's method of providing those services as a model.
