Reduce Your Marketing Costs by Opting for Leaflet Printing
By: Hement Sharma
Submitted: 2010-08-24 13:29:00 | Word Count: 497
In the current economic climate, small businesses are looking to reduce company expenditures and in places where hitherto they had not. One obvious place to cut costs is by reducing the marketing budget, and this pertains to both online and offline spending.
The question this begs for the smaller businesses is how to continue to reach the same online and offline audience, without paying the price. For example, if a company stops or reduces its t.v. and radio advertising campaigns, how are they supposed to reach their consumers in mass?
[ advertisement ]
Many companies turn mistakenly first off to Google ads, which are costly and in many ways, they can be likened to dropping your marketing spend in a well. The problem with Google ads is quite simply that, like all forms of Internet advertisements, there are millions of competitors online, competing for the same online shoppers’ attention.
One attractive alternative to both t.v. ads and Internet ads is low-cost or cheap leaflet and flyer printing. Leaflets are growing in popularity. They are easy to print and distribute to the marketplace and cost only a fraction of the t.v. ad
price. Leaflets are eye-catching and they serve to get one’s company name and logo in circulation, not to mention up-to-date information on the company’s products and services. Most home owners will, at the very least, flip the flyer over, as they sort their mail, and this in itself serves the purpose of getting your company name out there.
Another reason that leaflets work so well is quite simply, they are tangible. Some shoppers prefer being able to pick up and read a leaflet or a flyer, versus looking online at an advertisement.
Myself, I would say that leaflets’ greatest strength is quite simply they target the impulse shopper. I might not be thinking about buying a new coffee peculator but when I chance upon a model that catches my fancy in a printed flyer on the staffroom lunch table, I’m likely to show it to a colleague, and asking him or her to come to the shops with me after work. That’s the power of the leaflet.
The statistic about flyers or leaflets that is most compelling is “1 out of 20”. All it takes is 1 out of 20 people who receives a flyer to become a customer, and this way your marketing spend has on the flyers is recuperated.
Certainly, most people you ask will tell you that many a flyer and leaflet end up in the bin or on the sidewalk. Any company investing in flyer printing does have to factor this in. This said, your company name is still getting out there. I tend to think that seeing a brand name spread out all over of the sidewalk has about the same stick-ability factor as seeing it plastered on the t.v. screen.
Flyers or leaflets are an extremely versatile marketing tool. They can be placed in the mail box, handed out to people walking by in the street, or under car windscreens.
