By: Kathy Johnston
Submitted: 2010-08-23 23:23:38 | Word Count: 567
Papi's Market is a lifestyle brand that caters to fashion forward individuals who would rather transcend fashion with pure ideas than follow mediocrity. Our followers include die-hard sneaker heads to trendy fashionista's that want to stay up to date with what's new in the fashion capital of the world, New York City.
The specific market targeted by Papi's is one called "street wear." The "street wear" culture is one dominated by persons who embrace their individuality. The culture emulates such celebrities as M.I.A., Kid Cudi and Kanye West in that they pair urban styles such as Jordan's and Supra's with complementing high-end looks from labels like Alexander McQueen, Adidas Y-3 and Louis Vuitton. Most recently, the culture has evolved from "street wear" to a more classic everyman style. This has allowed for more individuals to join the movement and enjoy the freedom of such a club.
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Papi's Market embodies this culture by bringing the preferred looks of the men and women that make this group up to one place. With us a sneaker head can get their fix of Creative Recreation's and Common Projects, by reading up on the latest sneaker releases. A hipster can come by and catch up on what new street art displays are taking place in the city. A diva can search for the newest heel releases from Christian Louboutin and find out where she can get them. A DJ can listen to and download the newest songs for his next party. Such a hub has not been seen in this community, which is why Papi's market was created, to fill the gap.
Papi's Market caters to this niche group in 3 ways, a magazine/blog, clothing label and soon to be opened retail store. These 3 segments of Papi's business go hand in hand. The magazine features topics ranging from sneakers to fashion, to music to accessories and street art. These are all things that will be displayed at the store, online and in person. Our loyal followers follow Papi's through the magazine because of its colorful articles and exclusive content. Being deeply rooted to this society also gives Papi's a sense of belonging and trust amongst this particular market giving us preferential treatment due to its legitimacy to the culture.
Unlike other magazine/blogs featuring "street wear" culture, Papi's Market also caters to the women of the group, which drastically sets us apart. In a market dominated by men, women of this culture have taken a back seat. Papi's seeks to make them equal by featuring products that appeal to them like shoes and tees from "street wear" designers like Married to the Mob or Chinese Laundry. By staying within this realm the magazine sets itself apart by not including stories about generic brands that could be sold at stores such as Macy's.
By cultivating strong relationships within the industry and keeping our ears to the streets, Papi's Market is able to provide up to date information to our loyal fan base. All in all, Papi's Market is the one stop shop for everything new and popular in the New York City "street wear" scene.
