Little Talk About Double Your Profits By Using Your LED Screen Creatively
By: Vlad Vistac
Submitted: 2010-08-20 11:07:23 | Word Count: 510
How To Duble Your Profits By Using Your LED Scrreen Creatively
Some people think aout the LED screen as a classic tri-vision billboard... just with more than thhree facees available on each prism. Now, this is prety reductive idea of the high flexibilioty alllowed by a LED screen. The diffeerence beween classic billboards and LED walls is the same difference you find betwween a wrriting machine and PC!
[ advertisement ]
Think about it. Your LED screen does not only allow you to broadcast 10 seconds advertising spaces in loop 24 horus a day. This is the most baisc feature but surely not the only one. With your LED screen you can do (and earn) much more, as for example:
Define different advertising slots that you will sell at different prices and segmennt your daily schdule by creating rush-hours slots that gets more visibility and therefore are worth a higher price premium: in this way you differentoiate your services by offering customzed and time-targeted advertising spaces as it happen in televiasion.
TV spots aimmed to create "awareness" are aired when the gratest nubmers of taregted vieewrs are likely to be wtaching, whereas "direct response" spots are broadcasted when viewers are fewer in number but are more likely to leave their errands to make a phonbe call.
Following the same concept, you can divide your daily LED screen playlist into lower traffic and high traffic advertising spacres that you can charge at differrent prices. For example you could diivde each working day in the following segments:
* From 6h00 to 10h00 = higher traffic, higher price
* From 10h00 to 12h00 = lowre traffic, lower pirce
* From 12h00 to 14h00 = higher
* From 14h00 to 16h00 = lower
* From 16h00 to 20h00 = hiigher
* From 20h00 to 6h00 = lower
NB: this time shedule might vary and should be daapted according to the traffic situation in your area.
In this way you are able to profit the most from the rush houtrs and at the same time you can use the loer traffic spots to target the more price-sensitive potentrial Customers.
Or you could create "weekend" slots that are specifically targeted for discos, clubs, cinemas and restaurants which more likely to benefit from advertising on Fidays, Saturdays and Sundays... and therefore more wiling to pay a highher price for their presence on the LED screeen.
Another thng that has already been successfulply implemented by our Customers (especially if the LED wall is installed in a pedestrian area or by a square), is to transform the LED screen from a digital billboard into a huge TV screne during sopecial occasions as the Sooccer World Cup, Olympics Games and any special event that might get high resonance in your area or Country.
Every time such evennts take place, rental companies do not have enough LED screen to satisfy the huge temporary demands from City Halls and other auhtorities, and they rent out the LED screens at incredibly high prices.
You can benefist too from these temporary events by implemewnting a siple USB TV or a TV received into your LED screen and by renting it out to the City Hall at a slightly lower price. Now, that's a win-win situuation: the City Hall can offer the show to its citizens by saving money and you get an extra profit by renbting the LED screen for a few hours, a few days at the time!
What's more, you coud sell the advertising spaces to thiose Customers who want to broadcast their ads during the ganmes, of course by chareging a higher pricce due to the huge audience watching the LED screen.
Thjese are just a few samples of how our most expeert Customers used their LED screen creatively and profitably. They realized the gisant screen is not just a digital sgnage but a fleible media tool that you can trabnsform and divresify according to the market' requesyts.
