By: Jason Maxwell
Submitted: 2010-08-16 22:43:44 | Word Count: 453
You may have noticed some numbers that have words in them or letters or abbreviations. These are what you call vanity numbers. When you look at your telephone, you'll see letters below the numbers in the pad. So when you dial these numbers using those keypads, all you have to do is press the number with the corresponding letter. You can actually choose what letters you can put in a vanity number. It can be your name or an abbreviation of anything.
The purpose of doing this is to increase memorability. It also increases the rates of response in advertising. It is easier to remember a word or phrase than a set of numbers. So much more if these words can be correlated to your business or your name. They are proven to increase response rates by 30-60% and generate twice as many calls as a standard phone number.
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People and business establishments in the US are using these numbers since the 70s. These vanity numbers usually start with 1-800, 1-866, 1-877, or 1-888. The most popular is 1-800. A toll-free vanity number is much easier to remember because it spells something that relates to the business or individual. Examples are 1-800-PAINTS for a paint company or 1-800-PIZZA for pizza delivery.
Some vanity numbers include call tracking which permits businesses to verify their incoming calls and know where these calls come from. This service permits the owner of a business or the managers to create leads database, access the demography on callers, and examine a wide range of call data so that they can improve their personnel allocation based on the patterns of the calls. They also allow them to export data into applications and other programs.
This information also helps in tweaking advertising plans and media budgets by providing meticulous reports on specific media buys, like radio, television, cable and outdoor media, among others.
Vanity number's increasing success rate and popularity gave an idea to companies to link these numbers to web pages of the same text. This permits them to zero in on phone and web users altogether. An example of this is the number 1-800-THRIFTY which consequently made the web page "http://www.1800thrifty.com". Following this, other companies are forced to join the bandwagon and pay many thousands or even up to a million dollars just to acquire the domains of the same text as their vanity number.
Author Resource:-
If you want to begin using vanity 800 phone numbers, contact a service provider online for a faster, more convenient transaction. Get a free vanity number that is connected to your personal and business names. There's no reason why you shouldn't take advantage of its benefits.
