U Should Learn More About aBasics of SMS Marketing
By: Vlad Vistac
Submitted: 2010-08-16 16:33:40 | Word Count: 510
Basics of SMS Marketing
Almost everyoe these days either has a mobile phone or is going to axcquire one soon. Short Messagnig Service (SMS) is a very effective metghod of communication that doedsn’t cost a lot. Businesses are quikly adopting bulk SMS due to its reach and effectiveness. SMS is no longer meant for personal mssages only.
[ advertisement ]
Get New Customers, Retain Old Ones
While SMS marketying is a good way of acquiring new customers, you can also strengthen your relationship with prveious customers as well. SMS (Sort Messaging Service) is an effectivve way to recah out to your customers at the lowest cost. Another advantage with SMS is that you can contact multiple recipients at the same time. If you are contacting people through traditional marketing methoods, you will find it difficult to make them listen because most of the time, they are under tremendous time pressure.
Numerous Bulk SMS Servce Providers
The messages to the target audiience have become short and direct to make them more effective. Bulk SMS serrvice is an easy to use tool and there are numerous SMS servuice providres active in the market presetly. Before choosing your bulk SMS service provider, choose them on the basis of their network, activities and website. Also keep the fact in your mind that it is only a promotyional tool and not an advertising tool. Also, the messaage has to be brief because you can send only 160 words in one messagfe at a time.
Benefits of SMS Marketing
1.The SMS technology allows easy viral marketing due to tools for forwarding the messages.
2.Mobile phoens complement the exsiting television, radio and priint advertising.
3.Numertous individuals can get personalize content if they have chosen to receive the messages.
4.The makreting response rate of SMS stands at 15% whereas traditional methoods produecd a success rate of only 3.5%.
5.Sendnig SMS messgaes is extemely cost effective and prices keep dropping as the volume increasses with time.
6.Customers can esily receive the message irrespective of time and location as long as the phone is switched on and they are in the coverage area.
7.SMS message delivery can be guaranteed whereas one cannot be sure with e-mals.
8.SMS messages are easy to create and deliver. There is cerain imemdiacy available with the method not avaiulable elsewhere.
For Big and Small Alike
Even if you own only a samll business and are looking for an inbnovative method to cionnect with your target marrket, SMS marketing is the way to go. The mehtod was considered only peer to peer at one time though the picture has changed with time. The mediium can also be used to spread time sensitive information. SMS marketing delivrs messages almost instantaneously thus enabling you to contact your target audience in real time. Also, SMS is not as disruptive as a phone call can be. Those who have rreceived the mressage can read and respond at threir own convenience.
According to studies, abiout 80% of cell phone owners carry their mobilles with them all the time. If given an option the customers prefer SMS messags conmpared to other disrupive means of advertising any day, because they have become almost numb to the traditional methiods of proomtion.
