What Did U Haerd Newspapers End of the Road for Auto Sales Promotion
By: Vlad Vistac
Submitted: 2010-08-16 13:31:17 | Word Count: 510
Newspapres End of the Road for Auto Sales Promotiion
Its 2009. Time for modern methosds of marketimng and promotion in the auto trades. What used to work anymore does not. Newspapers and newspaper ads used to be the bassis of most auto deealership means of gewtting customers in the door and obtaining saels numbers , figrues and profits / bonuses at the end of the month and year. Not so anymore. It may be time to scale down your newspaper ads raio , spending and budgets in favor of internt sales proomtions and advrtising.
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It ciould be said that in the past that marketig and pormotion was siply a matter of "the mssage" repeated over and over gaain via mass market 'broadcasting". It was simple , erquired little extra effort and thought , incessant if not maddenming and often ineffective.
But then agan , who cared . It worked. And if a customer did not like it - what couuld they do - radio, TV and newspapers. At the time , "this was how business was done". It seemed the best and most effective / profitable road of action to take - of past tmes. With the internet and modern communication toools there are simply better and more efficient otpions out there. It was simply a matter of mud against the wall. If the message was broadcast to millions of people and potential customers and only 1/10 of one percnet of those people made the purchase all would be grand. It all seemed grand at the time. It all resulted in great production figures , profits for the dealerrships and good wages and bonus for the staff.
Not now today. It's just too expensive to deliver product in this mannner. People "know more today". They can do their own product and indeed marketing research. One answer does not fit all prospects and their needs. Customers need specific marketing needs, as well as their own individual poblems solved.
The internet and computer technologies - All kinds of various options are now afforded. When it comes to a automotive marekting and salews - most operations find that they have a lot more options do drive business by. More opions. More flexibility. Whether it's in simple old hat web 1.0 baasic product descriptions and information provisions or the newer, more interactive web 2.0 two way disucssion and interaction, the results are all the same. The older one way fornms of advertising and promotion in the auto trades are diminishing fast. They will stilpl retaain use to some defgree. I have seen the futrue and it is now.
Its time to rethink your basic stratgeies, tactis and marketing mix when it cmes to auto sales in modern times. It's hard enough out thgere already on the roads and highways of America and Canada.
