Article Marketing Plus SEO Can Skyrocket Your Website
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Submitted: 2010-08-14 12:58:18 | Word Count: 870
There are many different approaches that should be applied for successful article marketing. The most superbly composed prose in the world may become entirely useless in SEO terms in the event the article fails to make use of keywords as well as hyperlinks properly. Ones success with strategies for backlink building using articles depends upon whether or not you follow the recommendations outlined below in terms of article writing and article submission.
The first and most important suggestion for publishing to article directories for SEO purposes is to get your keywords right. Use Google's keyword tool in order to find keywords that are relevant to your website, while not too competitive to use in your article. This helps to ensure that search engines class your article's link to your website as 'relevant' and that it goes towards giving you better ranking. When you are submitting articles you then have to insert this word or key phrase directly into your article so that it appears at about a 2-5% density. This means that in between 2 and 5% of your respective words should be your intended keyword when you are conducting article marketing.
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Why that percentage and not more or less? The reason behind this is by using more the search engines designate your content as spam, and any less they tend not to designate it as being relevant. That is why link building making use of articles can be a fine art, necessitating a careful managing of keywords to content. We suggest to all writers that they use the following blueprint which is actually the quickest way to get it right; simply separate the written content up into paragraphs of roughly 100 words. Choosing density of 2% would mean that for 100 words you would require two keywords, if the density is appropriate in each paragraph, you will be safe when submitting your content articles.
Finally, and more importantly, whenever marketing your site by means of article submissions make sure to include your link and to place it in the right place. The majority of article directories will have something known as a resource box for you to place a link, a photo and a bit of information about yourself in. Include your link here instead of elsewhere in your article, and be sure that the keywords you are concentrating on are used in the "anchor text" of the link. If you do not know what this means, it's a reasonably basic bit of html that should be very straightforward to research online; or in most instances, the article directory website will have a guide on how this process is performed. You may also find that some article directories will allow for in-content hyper-linking. This really is fairly simple; you just add your link to up to three of your keywords or key phrases. Make sure to have at one link in the opening paragraph.
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