Video Management Software Eases the Difficulties of Managing Video
By: Fabiola Grosshan
Submitted: 2010-08-05 03:31:49 | Word Count: 356
Video management software is more than an Excel spreadsheet that lists all of the latest video titles and runtimes. Video management is complicated and because the format or encoding technology of each video may be unique, the need to match the video with its player and playing features is also important. The ability to turn on and off these features for the company Web site or partner sites where the video may be published is also very important to managing video content.
A major component of video management is organization. A video management system (VMS) provides user definable categories to store media along with search capabilities to retrieve video information. As libraries of video content grow, the ability to catalog and find content becomes very difficult. Because the VMS stores information in a relational database, data about the video or metadata can be created to further describe each video. Searching capabilities on the metadata make it easy to find content based on company definitions such as organization, cost and market focus group.
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The management system should also have the ability to import using multiple formats and then encode to one or more preferred formats. Providing upload and download intelligence, the platform must be able to discover the capabilities of the client for transfer rates and connection types. The management software to keep customer requests available should store such preferences.
As content is viewed through the online video player, the most robust feature of the VMS becomes the online sharing capabilities. As the video and widgets are stored together to present content to partner sites, the release or syndication of content to partner or group sites makes it very important to control the flow of video content in and out of the business Web site. Included in this control is the ability to audit content for potential brand or copyright infringement as well as inappropriate content that may damage the company’s image.
