Network Marketing and Branding - How to Choose the Best Attraction Marketing System
By: Jim Green
Submitted: 2010-08-04 20:19:46 | Word Count: 607
This article discusses how to select the best and most effective attraction marketing system. Frequently, an attraction marketing system is most useful with either network marketing or affiliate marketing on the Internet, but the concepts are useful to most any business model. We won’t discuss any specific system that is available, rather, our aim is just to provide criteria for choosing among those on the market or building your own.
If you have not answered the question in your mind whether or not you need an attraction marketing system, then consider the following. Do you really enjoy wandering around in shopping malls, prospecting strangers at the gas pump, and pestering your friends and family? What would it be like for prospects to contact you vs. making cold calls? In spite of their technical skills, we think every marketer must engage in branding of the most important part of their business, “You, Inc.” This is attraction marketing's core principle.
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What factors should be considered in selecting an attraction marketing system? In fact this will depend on the particular marketing needs of each individual. For instance, some may not be interested in an online marketing system, but still see the value of personal branding. Virtually everybody should participate in branding “You, Inc.”
The components of a complete attraction marketing system include personal branding, a squeeze page with a valuable offer, sales page, and autoresponder for email follow-up. Of these components, we recommend using all elements, but only personal branding is absolutely necessary.
* Personal Branding – The most effective mechanism for personal branding is a WordPress blog. Free blog sites, such as Blogger.com are useful for some, but not recommended. Rather than branding your parent company and risking the "donation" of prospects to other leaders in the company who have created their “brand,” it is advisable to create your own Internet presence.
* Landing/Capture Page – Your blog can also double as a capture page. e.g., include an offer of free training or an ebook in exchange for your prospect’s email address. Separate, single page capture pages function more efficiently, since they can be completely focused on capturing the email of your prospect vs. a blog which has many more links and other interesting content that may distract from the main purpose.
* Sales Page – Once the prospect has opted-in to get your offer, a first closing attempt can be made on a detailed sales page. The sales page should make a compelling offer at a low price point; usually under $40. In contrast to the landing page, the sales page should be extremely detailed and lengthy, containing extensive testimonials about the value of what is offered.
* Autoresponder/email system – Now that you've established a relationship with the prospect and given him/her significant value, an email campaign via autoresponder is effective and efficient to build a deeper relationship with your prospect. Personal contact via other available means is advised in addition to the autoresponder campaign, including telephone and/or snail mail.
Now you're a little dangerous, but ready to start evaluating from among the leading systems on the market. In the future, we'll evaluate the leading systems available today vs. developing a system from "scratch."
Author Resource:-
Jim Green is an expert on attraction marketing systems, which are now essential for most businesses. The reader may visit and “experience” a live, full-featured Internet marketing system at his My Lead System Pro landing page.
This article discusses how to select the best and most effective attraction marketing system. Frequently, an attraction marketing system is most useful with either network marketing or affiliate marketing on the Internet, but the concepts are useful to most any business model. We won’t discuss any specific system that is available, rather, our aim is just to provide criteria for choosing among those on the market or building your own.