By: Arthur Cooper
Submitted: 2010-08-04 00:17:33 | Word Count: 664
Backlinks are the inbound links to a website; each backlink indicates a vote from a third party (website). Maximizing the quantity and quality of your backlinks is crucial to search engine rankings. We have shared many times with our readers through articles and throughout our website that content generation, based on extensive keyword research, onsite implementation and offsite syndication are the key SEO processes involved towards generating the highest quality and quantity of backlinks. A strong commitment to constantly updated new content is essential to make this all work. It is also very important to monitor / analyze backlinks … yours and those of your competition.
A free backlink analysis is a helpful tool for those already familiar with SEO, backlinks, keywords, and how all of these intertwine. One of the best backlink analyzer tools is the Yahoo Site Explorer. This analyzer tool is a user-friendly utility that shows links from the same domain, links from other sites, and the total number of backlinks. It also lists every website that links with the source and the destination. If you also have SEO Quake installed in your browser as I do using Firefox, you can determine link quality as every link is displayed with the Google PageRank from each source. So here, you have a great combination of two tools that cover both quantity and quality of your backlinks.
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Another cool little tool you can use is our Link Velocity Tool. You need to track the rate of growth of your backlinks vs. your competition. If you are 10,000 backlinks behind your competition, it won’t do you any good to be adding 100 backlinks per month, if they are doing the same … you will simply remain way behind in backlinks … and, of course, in rankings, visibility et al. Here you can use this tool to actually calculate what you need to achieve and plan a set of actions to address your “backlink deficit.” In other words, you can determine how much more velocity you will need to overcome the deficit. Then you can develop a plan of content generation, implementation and syndication (off-site optimization) to generate a higher velocity of backlink growth relative to your competition. This is the course you must continually monitor and adjust based on the numbers.
Using Yahoo Site Explorer and Optimum7’s Link Velocity Tool you can track competitor backlinks and adjust your backlink growth strategy accordingly. This takes strong commitment and discipline to track, create content, promote the content and just keep at it.
Backlinks are essential in maximizing your website’s visibility. Search engines rank sites carefully; as mentioned, they favor quality of links as well as quantity. Some websites will try to create many backlinks for SEO, not taking into consideration that these links might not lead to information relevant to the original site. Search engines take this into account, and they prefer the backlinks with more relevance. Natural links built gradually are also favored.
So stick to the Google Webmaster Guidelines and Tools. Use tools like Yahoo Site Explorer and Otpimum7 Link Velocity Tool to help you track and analyze your backlinks. Most importantly stay disciplined in terms of new content generation … it’s the fuel of SEO and without it you will only be monitoring poor results.
Contact us today if you are seeking backlink growth and ultimately a growing and prospering website. Or simply try our 100% Free Link Velocity Tool. You can call us at 1-800-736-9618.
