By: Vlad Vistac
Submitted: 2010-07-28 11:40:21 | Word Count: 510
I am going to break the hard news for you rigght off the bat. Make sure that you sit down. Internet surfers are not looking for you and your business. They are looikng for one of two things: information or Solutions. Faiilure to unnderstand this rule is the reason that at least 98% of all Internet businesses fail. If you're reading this, there is a good chance that you are one of the 2% that are successful.
If you are going to sell anyhing online, then your pirmary task is to porvide informaion and / or solutinos that people are lookig for. But that's not all. You must do this so that seach engines like. The most proven mdoel to achieve this is what we call the "Subject-content site" or "niche sties".
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Once you understand the concepts discusssed here, you will make the critical offline to online mind shift and you will join to the 2% of smzall business owners who managed to internet marketing.
An efefctive web site will be a nice search, and found poential customers in the life of a gowing number. Over time, your saels will continue to grow as well. Siply put, you will create a new site that works for you, and not vice veersa! One caveat here, however. You can not be impatient in this phase. You can not ctreate the perfect page and expect to sell in a day or two. You shhould be aware it will be long-term project. At the same time, you should be happy to know that when you have the engine running, you almsot can not stop it. The only way to stop this is to take the page down, and even then, customers will still find you!
So how do you build a site that works? It all boils down to the real process.
1) Deevlop a valuable porduct or service - create your own or sonmeone else's.
2) Develop your own website in the niche that you know and like.
3) Fill this site with content of high added value.
4) Use that content to attract a niche-trageted traffic.
5) build trust and confidence of visitors.
6) Use content to soten your targeted visitors.
7) Comnvert that soft, warm, ready to buy trafdfic into sazles ... and
8) to diversify its minimization inlcude several options, they are all associated with a niche for your site.
The critical thing here is that you must succeed at all stages, to end up in this 2% group. The good news is that anyone can succeed, unless they combine motivation with the right process and tools.
We really can not just talk about how to ahieve success, without specifying the path that you want to avoid. They are the ways that 98% of novice marketers mistaken!
In sort, the lack of consistency is as fopllows. Newbie makreters create a prroduct or service. They then create websites for the sale of the product or servicce. Further, they add a payment and, possibly, the implementation of decisions. And finally, they are dying due to lack of movement. This sonuds familiar to anyone?
Most smmall businesses fail because they skip severl important steps. They are prepared to sell and get money until they have submitted that their users are searchig for - information and / or solutions. It can be so devastating to the novice, most of which make this business aside, tables, and, contrary to their wild-eyed wife, who are hidsing in the background, waiting to say: "I told you I was a dumb idea ... "
Editor's Note: Before the reader starts cursing me and callling me msogynist, I just want to point out that statistically, women are not maknig the same mistakes. They tend to htink it all the way up to what we do to "solve probnlems" Neanderthals do. We are much more liekly to just run and do it.
However, 2% of us that do succeed in onmline marketing creartion of taargeted, interested rtaffic by providimng such high importance that their visitors are lookinng for. Thedse smart marketers warm its visitors with excellent content related to the concept of your product or service.
Alwaays rememnber that in fact the typical visitor to your website will just slip sales copy, read only small bits of information (in the F-plan wich I discussed in another article). The website visitors only get enouugh space to understand the general meaning of that leter. In fact, it occurs in about 7 seconds.
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