By: Arthur Cooper
Submitted: 2010-07-28 10:23:18 | Word Count: 664
Social media sites have opened a new arena in website promotion by way of social bookmarking. Today’s existing Internet technology recognizes the importance of the web as a social tool and its potential as a great way to increase site traffic.
Social bookmarking allows your web pages to get listed on a few bookmarking sites where other Internet users and web surfers can access your page when they click on your site’s link. Some social bookmarking sites even offer added features that allow other users to rate your page according to its relevance and usefulness. If your page earns enough trust ratings or achieves a high ranking, your website has a greater chance of showing up in reputable search engines. This effectively diverts and increases the traffic to your website, and allows you to put across whatever message you want, or to promote your business to more people.
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To online business, and other business minded people, this means an opportunity to promote their sites without any significant added expense other than creating appealing and unique content. But because there are just so many social bookmarking sites over the Internet, it can easily become exhausting to add bookmarks to these social media sites one by one on a manual basis. Hence, more people find themselves relying on automated social bookmarking tools to do this task for them.
Basically, most automated social bookmarking applications make up a couple of profiles or accounts that consistently feature your site’s pages by posting tags in various bookmarking sites on a regular basis. However, not all automated bookmarking tools can do you good. In fact, you run certain risks when you decide to automate this particular task.
When you choose to automate social bookmarking for your website, make sure that whatever tool you use does not end up getting you blacklisted or blocked as spam. This is a fine line. Some automated social bookmarking tools run the risk of over posting or being exposed as not having been written by actual humans because of their consistency in posting tags. When this happens, bookmarking sites mark your website as spam and you get blocked from the site.
Internet marketing services often have special and custom software to automate social bookmarking partially, but they may also use tools that help them manually bookmark pages on sites like Digg, Reddit, or StumbleUpon. By using software designed to make bookmarking simple, pages can still be marked with the benefit of expert SEO tagging and optimization. Pages socially bookmarked with these programs will not be regarded as spam, because they are partially automated, rather than fully automated.
Choosing to automate social bookmarking will certainly take a lot of work off your shoulders. However, you must practice due prudence when using these tools, or when selecting an internet marketing team to automate the process for you. You must always abide by the terms
