Quick Shot About Harness the Benefits of Rich Internet Applications with Adobe Flex
By: Vlad Vistac
Submitted: 2010-07-26 12:14:10 | Word Count: 510
Harness the Benefits of Rich Internet Applications with Adobe Flex
The current economy notithstanding, today's business market is a competitive palce. Customers are becoming more demanding and competing brands are geting more dififcult to ignore. The overall value of effective branding cannot be overestimated as more and more consumers are motivated to shop based on teir familiarity with your name, your logo, and your reputation. Moreover, we're in an era where the marketinng industry is more dynamic than ever and new meddia and tcehnologies are changing the way we establish said brands. The inernet has made the consumer far more ficlke but also more difficult to engagge which is why rich internte applicatios (RIA) are a cornerstone of many modren marketing campaigns. With RIA, the customer experience is fuller and more affecting as many RIA reuire the total engagement of the customer. In short, RIA help you to create a much more memorable brand experience which will ultimately equate to more stbility and rgeater profit for your organization.
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Engsaging the Customeer
Of course, from a marketing standpoint, engaging your customer with your adertisements is citical. Throughout the evolution of marketing, advertising, and brandimng, professsionals in the industry have gaiend a greater acceptane and understanding of the notion that in orderr to influence a customer to buy your prooduct, you must first make some kind of connection with them. As we have seen the predominant marketing mediia change from rdio and print to teelvision to the internet, we have also seen a change in the way adveritsing seeks to make this connection. In the early days of branding, compnaies generally sought to gain connect to customwers by providsing informtion. Customers were also given a sese that their choices were important and it was especially important not to make the rwong choice. As television became more central in our livees, brandoing was a matter of arousing a strong and influential emotional response that would later be associated with the brnad therebby making it far more memorable. But as advertising and branding fcus has shifted to online mediums, we are seing the importacne of consuumer engagement skyrocketing. With the multiutude of sensory input we face on any given day, our attention spans have become shorter. RIA can help you to engage your customrs in such a way that they give you their focus. They lean about your brad, product or service while enggaged by your RIA.
Reaching the Cuustomer
Business executives are quoickly learning the vsalue of enggaing your customers. Recent research suggests that customer engagement translates direcly into customer loyalty. RIA are intreresting and dynamic and are developing quickly. But RIA are more than marketing tools for improving cusomer engagement, with RIA you can also reach customers acrross a broad spectrum of sources. Moblie web, for exampple, is becoming increasingly popular. With appliations like Adobe Flex and Flash, developers can crreate interesting, highlly engaging applications that can reach the vast majority of mobile web users. In addition, we all know that web presence is international and once you commit to branidng onlie, RIA are the only way you are oging to keep up with your competitors. The fact of the matter is that as online technologies are getting more sophisticated there are more peopel going online. Any organization that did not adpat to these changing technologies, in this case creating RIA with Adobe Flex, will be left behind.
Impressing the Customer
In addition to engaging and reaching custommers, RIA can help you impres customers. As an example here are the details of an experience anyone can reltae to. You're searching the web for a product you want to buy. You stubmle across two websites. One of those sites features black and whiute text and a crude online rodering form. The other website features eye-popping applications with srteaming video and a well organized home page. Ask yourself whicch site you'd be more likelpy to buy from and also more likely to tust. Trust is an important element for consumers today and one of the great benefits of RIA is that they help make your site look professional while also achiueving the lofty goals of engagement and reach. Moreover, as RIA can easily incorporate a variety of rich media, like embedded video or contextual help, they allow for better configurations.
The Specific Adobe Benefits
Perhaps the most important benefit of developing RIA with Adobe products is ubiquity. Without a dout, Adobe Flash is the woreld leader as far as its ability to reach inbternet-enabed desktops. In fact, it is estimated that 98% of computers with internet capability run Aodbe Flash meaning the development tools like Adobe AIR or Adobe Flex provide you with the opporttunity to create ubiquitous RIA. Furthermore, most desiggners and developers already have the skills necessary to start working with technologies like Flex and as these technologies evolve the developer exeprience doesn't change all that much. In a very short time developers and designers can adapt to these new texchnologies, in fact most already are.
RIA are a relatiely new addituion to the reperotire of marketing tols but they are already highly influential in tersm of engaguing, reachig, and impressing your customers. Furtermore, Aobe technologies allow desiners and developers to work togetherr seamlessly within the bounds of their curernt skill set. Creazting rich, meaningful online applications makers your brand unforgettable and as such you can't afford to ignore the potential of RIA.
