By: Arthur Cooper
Submitted: 2010-07-24 19:35:56 | Word Count: 664
The concept of channel management has been around for a long time. Once marketing ‘buzz word’ that referred to the process of developing a plan to achieve ones goals, channel marketing has come along way. No longer a ‘white board’ exercise, today’s businesses rely on channel management software to help them develop and manage content and data on their website. Understanding why channel management software can help you and your business will help you understand why it is such a critical piece of your overall business plan.
When you stop and think about today’s website design, it is easy to see why even an average size website can quickly become overwhelming. Adding in pay-per-view events, advertisements, streaming video, blogs and frequently updated content, it becomes necessary to use channel management software just to stay abreast of it all.
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The business world today is tougher than it has ever been before. Businesses lead to take advantage of every opportunity. From prospective sales to prospective partners, squeezing everything you can out of your website demands you include above average channel management software. In a world where every purchase is carefully considered, it just makes sense to look at CMS as an investment in the future of your business.
Those looking to utilize channel management software have several options. It is possible to use a web-based program if you are interested in handling the operation yourself. This software offers users some degree of control and can help curtail hours of time spent managing programs, videos and content. A better solution is often working with a provider such as Eyepartner.com.
Simplifying media play-out and monetizing large libraries of content built with video on demand assets has been a challenge to media producers and broadcasting networks alike. Eyepartner has developed a product called the “Channel Manager” which allows users to publish video and audio into playlists, complete with integrated advertisements, by seamlessly dragging and dropping content into the channel lineup.
The Channel Manager makes it easy for anyone to manage an unlimited number of Standard or High Definition channels and playlists that can be transcoded to be delivered over various device players such as HTTP, Flash, Silverlight, iPTV Set top boxes, iPhone/iPads as well as other popular mobile devices.
The Channel Manager is a server based H.264 streaming solution that requires absolutely no proprietary hardware. The software was designed to easily manage content timelines on the fly and in real time allowing the content producer to ingest LIVE breaking news or sponsored media spots at any moment.
You can see below a tutorial explaining how to use the Channel Manager:
It allows users to publish video and audio into playlists, complete with integrated advertisements, by seamlessly dragging and dropping content into the channel lineup.
Drag and Drop Content
Integrate external content providers, such as YouTube, and pull in content from their domains and insert it into your channel lineup. Preschedule multiple lineups or loop a single playlist to keep your content live 24 hours a day.
Providers offer far more control and additional features, allowing Webmaster control over every aspect of their channel management. In fact, many of these providers offer web development and management that makes managing any size website simple.
A provider such as Eyepartner.com can offer the following unique modules to help manage your video content:
• Live or on demand streaming
• Custom players
• In-depth statistics for streaming
• Management of digital rights
• Content Management
• Live chat
• Live sales
• Billing and account management
By integrating all of these items, and more, into a simple to use interface, an online business owner has control over every aspect of their business. This control can mean the difference between a successful opportunity and a business failure.
Working with a company that provides channel management software allows business owners to focus on business and not worry about design, configuration, management or safety. Any website can benefit from channel management, but sites that include large amounts of data, content or video simply must invest in it. See below the full range of professional streaming solutions Eyepartner can deliver for your business.
Developing a website or online business is a complicated business. What was once a simple method of providing information has become a medium for business, communication and support. From product development to sales and service, many companies are turning to the Internet to house every aspect of their businesses.
To learn how you can purchase your own streaming solution complete with the Channel Manager please be sure to Contact Us !
