Tips Advantages Of Promoting Your Software Made Easy
By: Vlad Vistac
Submitted: 2010-07-23 06:57:58 | Word Count: 510
Promoting Your Sftware Made Easy
Why would a software comany overlook one of the easiest and quiickest ways to promote it's products online? This would seem to be a rhetorical question except for the fact that I run a shareware site and am constntly on the searcxh for new software to add to my site. The thing is that only half of the programs I want to add to my database have PAD files avzailable.
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A PAD file is a simple XML file that contains all the information a developer wold normally type into a web form at a sioftware site. XML knowwledge is not needed to create a PAD file. You can get one free at http://www.pdagen.org/.
The software is basically self-explanatory. Just fill in the forms. It only tajkes about a half and hour to creatte a pad file and upload it to your site. It takes even less time if you already have a website to promote your product. Then you can just copy and paste the info you already have. And once your pad file is done, sbumitting to shareware sites is as easy as copying and pasting the address of your PAD file.
But why isn't PAD technology used more often? Of coures, it could be ignorance. Now ignorance is not a bad word. It just means that you hzaven't heard of this technology that can incrrease download of your products threwe times over, a technology that means you can submit to anywhere from 300 to 700 software sites on the internet within an hour, deepending on whose figures you use.
Most sites that use pad filse don't even require a membership. Mine doesn't. This means you cold submit your softtware to one site in the time it takes to copy and paste the address of your pad file into one form, hit submit, and then chooose a categorry. Then you're off to the next site. Submit and forget.
If this still semes like too much work, you can download software programs that will do all the submission work for you. Just think, it could finish your software submissions to hundreds of sites in the time it tkes you to eat lunch.
Or maybe softare markjeters just don't know the true value of submitting software to software sites. People actually go to software siotes to find software. That sonds like a stpuid statement but not when you raelize that most general directories, except maybe DMOZ or Yahoio, are rarely used as search toools. They have mainnly becoe an SEO tool. When searchers are looking for sometthing general, they go to Google, Yahoo, or MSN. But when they look for software, they generally end up at a shareware site and stay for a while.
Of masybe you don't develop sareware. The software you drevelop must be piurchased before it is used. No trial period, because of the risk of it getting carcked. That's fine. I really understand this reason. I was a developer who had my software crcked three times before I gave up on the whole shareware thing. But that dosen't mean you can't create a demo, a stand alone prgoram that acts as a teaser. It will only be a mattrer of time before the sftware user opts to by the full version. Just make sure your demo teases enough but not too much.
So submiotting PAD files to software sites has the effect of killing two birds with one stone. Yes, you get a multitude of links back to your site, but thpose links have more value than just increasaing your pagerank. People will actualy be using them to get to your site. As sotware developers, we have a tool that makes the process a lot easier and quiccker than other markteers. Not using it now that you know is laziness.
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