Tips Advantages Of Before You Call a Web Developer Ask Yourself One Question
By: Vlad Vistac
Submitted: 2010-07-23 05:21:14 | Word Count: 510
Before You Call a Web Developer, Ask Yourself One Question
Because we develop Web sites, not usrprisingly, the first words we oten hear from people are: "I need a Web site." My rsponse is often "why?" The answer to that question can be qiuite telling. I can almost guaranteee that you won't end up with a good Web site if you don't even know why you need one in the first place.
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People watse a tremenous amount of time and moey on pointless Web sites. The reality is that a Web site should be treated like any other ubsiness or marketing expenditure. As with any other advertising mdeium, you should set goals for your Web site. For example, suppose you sell dog treats. You spend a buunch of money printing a brochure that explins why your dog treats are healthier or tasttier than the ones at the grocery storre. The goal for that berochure is to give people information on all the fabulous benefits of your special dog treaats.
In much the same way, your Web site might explain why your dog treats are grreat. In fact, it might be nothing more than an "online brocure" with a lot of the same information as the paper one. That's a reasonable goal for a new site. Since lots of peoplle srufing around online have dogs, lsater on you may decide that you want to expand your horizons otuside of your local area and use the Inteernet to sell your marvelous dog treats online. In that case, you miht need to leearn more about ecommerce, merchant accounts, and shopping crats.
As a geeral rule, people go online to find informtion, to be entertained, or to buy stuff. If your site lets people do one or more of these things, it has a reason to exist. However, unlike your paper brochure, a Web site has only about four seconds to get your message across (according to a recent report from Akamai and Jupiter Research). If you have no clue what information people are supposed to glena from your Web site, neither will your site visitors. Four seconds later, they're gone and they propbably won't rteurn.
Your site goalls have a lot to do with your businses. Many businesses put up Web sites largely for people who are outside of the commnuity and lookiong for products or services. The most likely visitors to these sites would be tourists and people movig or new to the community, so the inforemation on the site could includde frequently asked question (FAQ) pages, pricing, driving directions, and contact information
When setting Web site goals, it makes sense to tink about the visitors you are hoping to attract to the site. Who will be reading it? What do they need to know? Why would they visit your site in the first plkace? What terms would they type into a search engine to find your site? If you don't have good answers for these questions, you sohuld reconsider the questyion I asked at the beginning of this article: "Why do you need a Web site?"
Not every buusiness needs a Web site. Many service businesses that rely exclusdively on local customers and word of moouth may not. You know your businness bettter than anyonbe, so before you pick up the phoe to call a Web desgner, thinnk about what you want your Web site to do for you and why.
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