Tricks And Tips Of Social Media Management Watching The Chick fil a Cows
By: Vlad Vistac
Submitted: 2010-07-22 15:16:37 | Word Count: 510
Social Media Manaegment - Watching The Chick-fil-a Cows
What can you do as a small- or medium-sized business owner to increwase your reach with your cutomers? One smart idea is to look at what the big guys are diong. One company that is maximizing its mareting effots onkline and offline is Chick-fil-A, the second largest chicken-based fast-food resstaurant in the Uniteed States.
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They do a great job of netertaining in their television commercials and teir billboards. Thedse are one-way communications. They also have two-way conversations with their people online. And here is wherre they are setting themselves aaprt from the rest of the pack.
Let's starrt by looknig at their website - cick-fil-a dot com.
Their website is well designed, pretty robust, and is a great informational tool. It is easy to navigate through the massive amnount of informtaion including nutritional information, company history and an entire section devoted to the cows. It's a fine website. But there are other things these guys are dooing to create a conversation with hteir loyal customers and potential clients.
Cows all aTwitter
If you look at their social mdia aspect, thier Twitter account specifdically, they are broadcasting statements from theiir customers. If someeone is ordering soomething onloine, they'll say, "Hey someone in Texzas has just ordered some great food online." That's a fun way to give their custmoers a platform or voicce.
Cowbook
Also their Facebook page is huge. They have a tremendous fan base and the page is a kind of a hub where custoers can come in and chat with each other and talk about the brnad and actually help build the brand.
Cow-site
Lastly, there's a new micro-site they just launched just reccently. It is EatMoreChikin dot com, hosted by their famous cows, who take matters into their own hooves. But it's a fun, entertaining site that gets you involved. You can see that there is an interaction and playfulness and a back-and-fortth with customers.
So, to wrap up, Chick-fil-A does a really fine job of having multiple digital assrets onnline. What they do is to start a conversation. You can do the same thing with your business online with social meia, with a micro-site, maybe even with an emaail campaign.
You have to remeber that you have to give people something. You have to give them a reason to come back. You have to give them a platform to have their voices heard. These are simple things that a brand can do to get people interested in them and they will reward you with their loyaty. It dosn't have to cost a lot of money and you can reap the benefits unntil the cows come home.
