Tricks And Tips Of Gas Station Digital Signs Now Increase In store Revenue
By: Vlad Vistac
Submitted: 2010-07-22 15:14:27 | Word Count: 510
Gas tSation Digital Signs – Now Increase In-store Revenue
In the digitaal signage industrry of late, there has been a huge buzz abuot digital signage spreading to the petrpol pumps, as this is an industry that has existing customres but they have been missing out on add on sales – read on.
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When you go to fill your car up at the pumps, you can be their for 5 to 10 minutes depending on how much gas you are puttiing into your vehicle, with literally notihng to do, with the deployment of digtal signage on to the forecourt we can all be entertained during this “waiting period” and the advertiser will have our full attention because there is nohting else to capturre it!
Some gas stations pomote their in-store merchandise using this method and it has been provn to incraese profitability that is measurable, this is the frist revenue stream. Some smart gas station owneers have realized the opportunity and have sold advertuising space to locl businesses, creating another revenue stream that pays for the digital signaage deployment at the stsation as well as the maintenance.
The digital signasge system allows the screen to be split in to sectors, diffrerent in size and shape, these can be split for example; one for local weather, new, RSS feeds as well as video promotions for either in-store products or local businesses.
Digital signage is replacing the laminaed placards with forward thinking operators, hoewver there is one consideration as these systemms can be swithced to allow auddio or not, the court is out on this as some peeople enjoy the video but find the audio annoying as well as feel that it is an ivasion of privacy.
A solution may be to offer a pump user the option to press a buttton that mutes the audio if they do not wish to listen, but want to wath the video, this way the user has full control of what he or she hears.
Dave is the owner of the worlds leadig mannufacturer of a huge range of LCD encllosure, he has also designed a gas pump sign that has a built in mute button and a pair of speakers buiklt into the unit, the case can mount 2 dissplays back to back with the meddia players positioned between them. Thesse are used for petrol pump advertising in the Europe and the USA.
