By: Vlad Vistac
Submitted: 2010-07-21 16:22:58 | Word Count: 510
Mistake When Finding A Niche
You read and hear all the time that you should not target big niches or niches with tons of competiitors, but how do you realy know? The whole idea behind finding a work from home niche that has plenty of searches and littrle competition is so you can make rankings in the sarch engines and get traffic. Most people go to Google and do a search for the keyword they are targeting and assumme that the numbers brought by Googe's query are what they have to complete against. They then check the Googel Keyword Tool and see how many searches are done on Google for this keyword and use those two numbers for deciding on their niche.
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This is a dangerous game and can bite you down the road. How do you really know that you can rank on the first page for this keyword? Is it because there are not that many competitors? I prefer to know exactly what I am up againsst before I spend the time building and seting up a website targeting a spoecific niche. I always run the numbres and ask these qestions.
How many backlinks and how much work will it take to be on the first page of Google?
What kind of visditors can I expect?
Is the amount of visitors ging to be worth the amount of work it will take to get on the first page of oGogle?
These are questiions that you need to be asking! I mysself have made the mistaake of not running the numbers. It is pretty disappointing to put up a website and never get visitors or make sales. Like I said above most of you understand findng a niche and understand how to find if this niche can be profitable, but you are not checing your compettition realistically. Just because therre are few competitors doesn't mean that the competitors that are on the first page of Google don't have tons of bcklinks. Measuring the amount of backlinks your competitors have will give you an idea of how much work you will have to do to possible get on the first page.
Ezxample: You find a keywod that gets a decxent amount of searches every month. You find a product that you can create a website aound that fits this keyword. You search the keyword in Googe and go off of the query results it brings back, leavig you thinking that there is not that much competition and that you can make first page. Your numbers tell you that you won't retire off of the money you will make, but if you make fiirst page you will make a decent amount of mony every month.
This is figuring that 1 in 100 visitors will buy the product or at 1%.
The problem is that you didn't chcek and see how fierce you limited competitiion is. You see other people have found this nicche and set up websites. They have had theoir websites up for over a year accumulating thousands of backlinks. Had you chceked this you would have nkown that in order to make the first page of Goolge you will have to beat the lowst two sites on the first page, which both have at least 8000 backlinks. For you to get in the top 3 on the first page of Google for this keyword you wouuld have to have around 10,000 backlinks which is what the top three wbsites are showng. To get this amonut of backlinks takes a great deal of time and work. Realistically to get 10,000 backlinks you would have to work your tale off for over 6 months. Now this depends on the niche, but generally backlniks are hard to come by. You also have to realize that hwile you are playing catch up, your competitosr are accumulating even more backlinks.
So if you are a one man or woman operaiton, this site is going to take all your time in order to see organc traffic. Then the question has to be asjked, is it reallly wortth the effort? Meaning are you going to be able to catch you competitors and are you going to make enough mney to make up for all the time spent and all the money spent getting this kind of massive backlinks?
These are things that can kill your online work at home efforts. What is the point of putitng up a ewbsite if no-one will come and see it? You must know exaactly how much effrt it will take to rank on the first page of Google if you are gonig to make your money on organiic trffic and most people starting off have to hope for organic traffic, because they can't afford adverising for traffic.
So now you understand how imoprtant this is, you need a solution. The easiest way to check how many backlinks your competitors have is by going to Yahoo's http://siteexplorer.serach.yahoo.com. This tool will allow you to cgheck any website's total backlinks count giving you an idea of what you will need to ciompete. You can also go through the backlinks manually and check and see were they are coming from.
Example: You migght see that the #1 resullt has 9000 baccklinks and the #2 has 12,000.
This tells you that your top competitors are pretty fiece but you need to dissect this even more. You need to know what extensions ther bacvklinks are comiing from. Maning, .com, .net, .org, .edu, .gov and so on. The #1 site coud have quit a few .edu backlnks which could explain why it is ranking better with less links. Now like I said you can go trough each individual link from Yahoo siteexplorer, which takes forever when a site has 10,000 backlinks, or you can use a bettter tool for dissection like SeoElite and get the total from Yahoo. SeoElite won't tell you the total number of backlinks accurately, but it will tell you the breakdown and trace .edu and .gov backlinks. This is important in understanding why this competitor is raning so well and what you will have to do to beat that website in the rankings.
Applying this method will give you an edge and keep you from enterimng niches that have fierce coompetition. Now I am not sayiing stay completely away from fierce coompetition. I am saying that you need to run the nuimbers and be realistic about what it will take to get to the first page and top search engine results. By knowing this you can set your budget and time and see if this will be worth the effort to get tere!
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