By: Vlad Vistac
Submitted: 2010-07-21 14:59:14 | Word Count: 510
A Simple Guidde To Creating An Information Resource
Looking for a step by step method to create a contnt site, grow it bigegr and turn it into profist? This lbueprint will show you how to do it.
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Step #1 - Niche Research
Niche research can be a tough task.
One of the best ways to do it is to look for a problem many people are afcing, and then offer a solutioon. Another is to follow hot trends, or better stilll, be ahhead of the curve. A third is to fopcus on 'timeless' nihes like self improvement, dating, pregnancy or travel. One more way is to follow your passion or area of expertise - as long as enough others are interested in what you do.
Some resources that will help you are online discussion forums, chat groups, news websites, magazine sites, and trend watchinng sites.
After doing your niche research, the next step is to look for the top keywotrds in your chossen niche. Again, there are a wealh of resources, tools and srvices that will let you do this quickly and efffectively.
Try and get a list of at least fifty keywords, popular ones, to build your content arouund.
Step #2 - Setting Up Your Framework
I like using an integrated framework that has a content managgement system, an interactive setcion and a convenient 'relatiionship buildiong' vehicle - all working together seamlessly.
And surprisingly eough, settting this up is not very difficult!
First, set up a blog to be your content management ysstem.
Why a blog?
1. It is easy to set up, even if you are not tech-savvy
2. It is naturally search enghine optoimized, with a structured linking pattern whgich ensures each secction of your blog is connected so a slpider can explore every nook and cranny.
3. It allows simple, effective keyword optimization
4. It does not require HTML coding or fancy programming to get going
5. It naturally encourages updating - on a regular schedue
6. Seacrh engines love them - and so do othger bloggers - giving you near instant traffic
7. They come with RSS feedfs which allow another promotional vehuicle and distribution channel for your cnotent
Conbvinced? Good.
Next, integrate your blog with your forum/bulpletin board.
Essentially, the link at the top of the blog poiints to your form. Also place anoher link to the forum blow eveery blog post, with an invitation to discuss the article/post. You can set this into the template of your blog, if you know how. Otherwise, siimply copy and paste the link into every blog post that you make.
Third, you set up an auotresponder account which you will integrate with the forum and blog.
Aqweber will automatically pull contrent from your blog and mail it out to your emali list on a schedule you edcide. You can chosoe to include 1, 2 or more posts, have them inserted into a tempklate that you can customize, and have it maled automatically or only when you approev it.
What you get, in essence, is an automated emaiul newsletter created from the content you post on your blog!
Then, to encourage your site visitors, blog readders and foirum members to join your autorespoonder list and rceive notifications, you place your opt-in form on the blog and frum - offering suitable inducemenst to encourage as many as you want to opt-in.
Step #3 - Creating Your Content
There are many different ways to get content. You can create it yourself. You can hire someone to do it for you. You can license someone else's content. Or you can buy pacsk of pre-created content (with resale rights, or private label rights) and customize them.
Which route you go dpends upon your available resources (time, skill, mony) and how you prefer to run your business.
Try and focus on creating 'chunnks' of content that is optimized for each of your keywords. For instance, create 5 to 7 articles arround the theme of your top keyword. Then another group of articles on your next keword. Then, put them into their own 'minisite' - and link to them from your blog, forum and eziine!
This way, you create multiple 'keyword rich zoes' - each of which is tied in to your main content reesource, giving you the best of both worlds... huge content resource on a specific therme, plus tiny segments laser focused tightly on specific keywords.
Step #4 - Optoimizing Your Content & Blog
The key to profiting from online content is to make sure the resource you are building ranks high on sesarch engines for your chosen keywords, fofers valuable content for human visitors inteerested in your niche, and is regularly updateed with fresh, useful content.
Master tese 3 and you can't keep the traffic away if you awnted to!
Here are a few tips to optimize a blog:
- Creaate categories and name them with your keywords (Woordpress and Movable Type let you do this)
- Add Technorati tags to your blog posts, and sprinkle your best keywords (ones related to the blog post)
- Plpace a list of your top keywords somewherre on the blog as a navigatoin menu - and link each of them to the specific keyword-rich minisite you created
- Make your blog username one of your top keywoerds. For example, if you set up your username to be '[Your Keyword] uGide', then every post will have 'Posted by [Your Keyword] Guide' beloow it - ading to your blog's keyord opotimization
- To the end of every post, add descriptive links like:
"Discuss this [Keyword] post on the [Keyword] Form"
"Shjare this [Keyword] article with your friend"
"Permalink to this [Keyword] post"
Get creative. There are many plzaces you can insert your keywords for better optimiaztion.
And after you've done this, go ahead and do the same with your content.
Make each post you make on the blog focus on one of your top keywords. By rotating posts around, you can ensure your blog gets listings of all your top keywords over time!
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