By: adam howard
Submitted: 2010-07-21 03:28:22 | Word Count: 1142
The $forty one Billion Pet Product Niche
The term "a dog's life" used to describe a pretty rustic existence for the family pet... Fido slept on the rear porch, had an occasional tub in the rear yard kiddy pool and for a treat, chewed on a rawhide bone.
These days however, a dog's life often means being toted around in at $four hundred dog carrier, sleeping in a very $one thousand dog house, and wearing a collar embedded with Swarovski crystals. Yes times have changed and nowadays dogs, cats, birds, and the like are living the high life. In 2007, Americans spent a record $41 billion greenbacks on their beloved pets! All across the world, pet homeowners are changing into increasingly demanding when it involves pet products and not settling for inexpensive, substandard products. These days, only the most effective in pet merchandise can do and this parades tremendous chance for anyone who is curious about selling in the pet merchandise niche.
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Target Market:
Fueling this growing trend in the pet product trade are empty nesters who lavish attention and cash on their pets, baby boomers with disposable income and young adults who are waiting till later to possess youngsters and instead are putting their time and energy into Fido and Fluffy.
Even families of additional modest suggests that are spending cash on a menagerie of pets. Families see their pets as a member of the family and are willing to pay massive money on them. Additionally, the influence of in style tv shows like Animal Planet, have made the family pet a lot of revered than ever.
Product Trends:
These 5 distinct trends drive the market for pet merchandise sales:
1. Luxury pet products. The luxury pet products business has seen the foremost growth in recent years and continues to guide the pack when it comes to the sale of pet merchandise. Customers need the best for their pets and they are willing to shell out massive usd to get the merchandise they want. Individuals who get luxury pet merchandise are usually additional affluent. They also tend to buy a whole ensemble of pet accessories. The pet sweater should match the pet carrier and also the terribly often, that must match what the owner is wearing as well. But it is not solely clothing things that are on every pet owners searching list - There are now $430 indoor potties, $30-an-ounce perfume, climate controlled pet carriers, jeweled pet collars (with real jewels), $225 trench coats, designer pet beds, dog shoes, Halloween costumes, Zen dining tables, dog spas, even doggie nail polish!
2. Traveling pets. Have pets will travel is that the mantra of the many pet owners. To do this in comfort and vogue requires the right kind of products and accessories. Climate controlled pet carriers; pet booster seats and pet strollers enable that traveling pet to ride in style.
3. Eco-friendly pets. Eco-friendly and organic products are a huge influence on pet product sales in the past couple years. This trend is continuing, of course the biggest growth sector in many pet product categories has been that of eco-friendly and organic products. If you sell pet merchandise you need to give your consumers some eco-friendly versions of in style pet products.
4. Exotic pets. While dogs and cats are certainly the foremost common pets, we tend to're conjointly seeing a trend towards possession of more exotic pets. Nowadays there is a requirement for merchandise for birds, reptiles, fish, ferrets, mice, rats, hamsters, gerbils, pot belly pigs, rabbits, chinchillas, aquatic turtles and more.
5. Fashion pets. Today's pets are so well dressed with coordinating accessories that they might easily grace the quilt of Pet Vogue magazine. Pet owner fashionistas are snapping up designer vogue pet product at a dedicated pace. Pink-a-holic pet? There's a slew of hot pink fashion pet product out there. Additional into the preppy look? Outfit your pet and his products thus he looks straight out of the Ivy League. Is Bowser a rock- and-roll dog? He'll look and act the half with today's pet fashion products. Pets and fashion have merged in a huge way!
Product Classes:
There are literally lots of categories of pet products. The following five umbrella classes offer a heap of chance to drill down and appearance for sub-niches and micro-niches.
1. Pet Transportation. Pets are on the go! And pet strollers, pet carriers and pet booster seats, all facilitate your pet get there safely, soundly and in style. A recent pet lover's blog featured 16 reasons your pet desires a pet stroller! Pet ramps and stairs facilitate older pets stay comfy in the event of health issues. Liners and barriers for vehicles facilitate to keep your automotive clean and contemporary (and your pet safe) while he rides around the town.
2. Pet Housing and Home Decor. A pet's home is his castle and one among the best selling pet product classes is that of pet houses, beds, kitty condos, pet couches, chairs, pillows and therefore the like! Blankets, bowls and feeders all round out the home d?cor needs of a contented and well-nested pet.
3. Pet Clothing and Accessories. The possibilities are endless within the pet accent market! Dog toys, grooming accessories, pet shoes, pet eye ware, pet safety product, grooming merchandise, art work, pet exercisers, pet treadmills, pet games, and pet jewelry are just a small sampling of the products that are being snapped up by nowadays's pet owner.
4. Pet Health. Pet homeowners are very concerned regarding their pet's health and also the sale of pet health product are on the rise. From pet treadmills to grooming product, lotions and potions, to shampoos and nutritional supplements, individuals are paying as much attention to their pet's health as they're their own.
5. Pet Merchandise for humans. An identical trait of pet house owners is that they not only like to get merchandise for his or her pets, they also like to get merchandise for themselves that represent their pets. Think about the 38 year old Chicago govt who owns 2 Golden Retrievers. Her house is crammed with pieces of artwork, figurines, t-shirts, books and jewellery all representing the Golden Retriever breed. Pet lovers who can't own pets because of allergies or logistical reasons however still need to feel connected with a pet are also shopping for these varieties of pet product in droves.
Author Resource:-
Adam has been writing articles online for nearly 2 years now. Not only does this author specialize in The $forty one Billion Pet Product Niche
You can also check out his latest website about Micro Business Loans Which reviews and lists the best Bad Credit Business Loan
