By: Arthur Cooper
Submitted: 2010-07-13 20:54:30 | Word Count: 664
Google TV ads are a powerful new tool for getting the word out on your business. Based on the familiar Google Adwords model, Google TV ads are a good way to get exposure on a national level while carefully controlling your cost and targeting the precise markets you are interested in. At present, Google television ads cannot be targeted to local or regional audiences, so you should consider Google TV ads only if you want to reach a national audience.
Google has taken much of the mystery and guesswork out of national television advertising. Working with Bloomberg Television, CBS College Sports, Dish Network and other partners, Google makes low cost television advertising possible for companies of any size. The auction-based model used successful in Adwords is the basis for bidding on advertising time on almost one hundred cable networks across the United States. Advertisers can control their costs buy specifying how much they are willing to pay per one thousand impressions and by specifying what their total daily budget limit will be.
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Google’s tracking tools can give you precise information about your ad campaign so you can monitor it daily and make adjustments instantly as needed. Viewer impressions are measured by the Dish Network cable box, which detects every instance of a television being tuned to your ad for more than five seconds. This way you are charged only for actual ad impressions, rather than for theoretical viewership determined by less precise methods.
Like Adwords advertising on the internet, Google TV ads are targeted based on keywords you select for your ad campaign and by sophisticated audience analysis data performed by Google. Your ads are shown to viewers of targeted programs in households likely to be interested in your product.
Since Google TV ads began showing nationwide, many companies have benefited from this advertising strategy. Gotham Direct saw a five hundred percent increase in traffic to its website after it started its Google TV campaign. Oregon Mint Company reported that its daily sales revenue grew from one thousand dollars per day to five thousand dollars per day due to its Google television campaign.
Regular video productions can cost tens of thousands of dollars which makes it difficult for small and medium sized business to advertise on TV. Optimum7 has mastered low cost animation production which engages the viewer and gets results. We also rely heavily on analytics to optimize the TV ad for top conversions while tracking results using analytics.
Contact us today to create, optimize and schedule your TV Advertisement.
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