By: Jay Em
Submitted: 2010-06-29 07:55:41 | Word Count: 389
Paper to Posh – Tiffany & Co
At present day setting, Tiffany & Co. is always known to everyone as a posh jewelry provider for the elite. Situated in New York, New York, this modern day sparkle emporium is not only known among the rich and the famous, but as well among the masses due to its constant exposure to the media. Aside from being shown in movies, pictures and magazines, the name “Tiffany” representing the jeweler firm has also been mentioned in several songs popularized by icons of the pop culture. Amidst of all the classy image and chic representation, who would have guessed that this now worldwide famous jewelry store only began as a stationery and fancy ware shop back in 1837?
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Founded by Teddy Young and Charles Lewis Tiffany, Tiffany & Co. was first known to be a gift emporium and a stationery shop in lower Manhattan. Way back during that time, a good class of paper is already of value, while watches, crystals and other fancy goods come quite at a cost. Their stationery pieces are of good quality that such can be bought complete with box and pen beds, may it be by unit or by set. In the beginning, Tiffany & Co. did not really have a humble beginning, nor is it extravagant as how it is known today.
In 1853, Charles Tiffany took control over the firm, then causing the business name to be shortened into how it’s known today as Tiffany & Co. From there on, this jewelry firm little by little narrowed down its production to jewelries and silverwares, then started to expand its market by opening other stores all over the world. At present, Tiffany & Co. has 167 stores worldwide, employing at least 9,000 individuals from all its Workforce tiers.
A lot of famous athletes, musicians, celebrities and rich families have been constant patrons of Tiffany’s. It’s diamond line is the worst rival of the diamond-producing mogul De Beers. In 2004, in order to provide a different kind of jewelry line, Tiffany’s created an associate store chain named Iridesse, only dedicated to selling pearl-only pieces. This sub-chain eventually closed in 2009 during the worldwide economic meltdown.
