By: Allision Kraft
Submitted: 2010-06-23 05:41:46 | Word Count: 533
A site’s content should have a big involvement in every search engine optimisation campaign. Not only is it the place to disperse your keywords, it’s a place to draw in your site’s users and keep them on your pages. For this and other reasons, it’s important to ensure that your content is top-quality.
Planning out your content should be a part of your initial search engine optimisation campaign, and should be discussed with your search engine optimisation consultant. Here are a few tips for making your content as good as it can possibly be:
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1. Be targeted. Specificity is essential if you want to please your target user groups. Research your audience while planning your content.
2. Be informative. Information is the lifeblood of the internet. Being a good source of information can get you return traffic.
3. Be entertaining. Although information is very important when it comes to content, it’s not likely to retain much traffic if it isn’t also entertaining. A textbook might have all the information you want, but a magazine is what you’re more likely to read.
4. Be current. No-one likes old information, although you wouldn’t know it from the amount of stale information that travels around the net. Your business is not going to profit from information that is out of date, so it’s best to check your facts. New information is also likely to keep internet users interested, and may draw them back to your site.
5. Be specific. Internet users tend to be more attracted to information when it’s presented in a specific form. Numbers, statistics and bullet points attract readers.
6. Be linkable. No business should be satisfied with any asset not working as hard as it can. Content serves a big purpose for your SEO plan just by being on your pages, but it should do more than that. If you’re going to invest in top-quality content, at least some of it should be attracting links. Content such as lists and how-to articles are eminently linkable. Do some research on how to get your content working harder for you, and talk to us at SearchEngineOptimization.co.uk.
7. Be moveable. Where possible, it’s a good idea to make your content able to travel. This makes it easier for internet users to share your content with their friends. This is something definitely to be aimed for. Every time a user shares your content, they’re bringing new traffic to your site on your behalf. Bookmarking buttons, ‘share this’ links and other forms of sharing are a good idea.
8. Be consistent. Your content style should remain true to your business style. Mixing up casual and formal doesn’t work.
9. Be pretty. Your design can affect your content. Make sure you’re always readable.
10. Be subtle. It’s important to be subtle with your SEO. One of the most common mistakes is to stuff content full of keywords. This not only puts the search engines off, detracting from the rest of your SEO campaign, it puts internet users off as well.
