Things You Need to Know When Making Corporate Letterheads
By: Brad Kartel
Submitted: 2010-06-18 22:28:58 | Word Count: 697
Letterhead printing is an important function of business image management, even for a small business. Hence, even if you are just small (or medium) fry in a big industry it is important to print letterheads to be on the professional level with your market. If you are new at image building with custom corporate letterheads, then you should first know how to do some proper "corporate" letterhead printing. Let me give you all the things you need to know to make good corporate letterheads for your business.
1. The corporate design concept – The corporate design concept revolves around two key features. Identity and the power to become memorable. Let me explain to you each aspect of these design concepts more clearly.
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Identity – Your letterheads will be the first thing that people will read in your paper document. Hence, it is crucial in your corporate design concept to clearly display your business identity. Are you the "respectable" business partner that has experience or are you the "new and dynamic" one that has some new tricks? Are you the one that offers great bargains and deals? Or are you the one that is expensive but provides the best products and services? Your identity must be clear through the images and text within your custom letterheads. So make sure you choose your content and layout wisely.
Being memorable – The second key factor in the corporate design concept is the power to become memorable. What use is communicating the right identity with your color letterheads if they won’t be remembered, right? That is why there must always be an original and eye catching element that makes your letterheads distinct. An unusual color choice, and great high quality logo or even a funny or poignant slogan should help round out your design concept in terms of this aspect. Try to see if you can compose something very original.
2. The right "corporate" printing materials – Now, in printing corporate letterheads, the printing materials is also an important factor. You will not want to print custom letterheads that look cheap. That is why you should not just print your letterheads with common materials. You should pay attention to the ink and the paper that will be used in letterhead printing.
Inks – The corporate rule in letterhead printing when it comes to inks is to use full color inks. While printing in black and white is cheaper the modern corporate world nowadays respects colored letterheads more. So do not skimp on your letterhead printing inks. Use full color inks, and maybe even try to get those glossy ones as well. The better your color inks are, the more effective your corporate letterheads should be.
Paper – When it comes to paper, the right corporate printing materials to use are the ones that have high durability and good impact. Thicker paper materials with glossy finishes are the perfect thing to use in letterhead printing. They make the whole letterhead document stronger and more durable, while providing that great gleam for design impact. It might get a bit expensive to use this material, but the great benefit it gives to your designs should be well worth the price.
3. Cost effective printing – Lastly, it is quite good for you to know that you can print letterheads beyond your own office or home printer. Professional letterhead printing companies can provide you with cost effective letterhead printing in high quality at a moment’s notice. Simply go online and look for letterhead printers there. There are lots of firms that will offer you great bargain prices for letterhead printing with the inks and paper materials that you need to make your corporate letterhead design come out. So do not be afraid, check out your options in letterhead printing online. You will not regret learning about your choices.
So those are all the things you need to know in printing corporate letterheads. With all these knowledge, you can probably design and print your own letterheads yourself. Good Luck!
Author Resource:-
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through letterhead printing. More details about print letterheads.
