Magento Commerce Review - The Better of Open Source E-Commerce
By: Carey Howard
Submitted: 2010-05-31 21:27:24 | Word Count: 1120
The company behind this project is Verian who are leaders among the open source industry. They need created a searching cart that is feature rich out of the box and Magento Commerce has become a number one looking cart for open supply e-commerce platforms. I recently reviewed Zen Cart writing concerning the Pros and Cons, and if you haven't scan the review, I might counsel taking a look at it to use it as a comparison.
An Overview Of Magento Commerce
As of the date of writing this review, I have tested Magento Commerce version 1.3.1. It is one among the most recent and most powerful open-supply e-commerce solutions that I've got come across. These are a number of the options you'll realize among the box:
* Selling Promotions and Tools
[ advertisement ]
* Analytics and Reporting
* Search Engine Optimization
* Site Management
* Catalog Management
* Catalog Browsing
* Product Browsing
* Mobile Commerce
* International Support
* Checkout
* Shipping
* Payment
* Client Service
* Customer Accounts
* Order Management
Instead of give rewrite the benefits of Magento Commerce has regarding their software, you'll be able to browse more and try out their demo on their website.
The Pros Of Magento Commerce
Clean And Modern Layout
The first factor that caught my eye was how skilled and trendy the default template looked. It had been swish and clean, that you'll notice across the board each on the front finish and among the administration section.
Straightforward Integration Of Layouts, Themes And Add-ons
The attractive thing I really like about Magento Commerce is how easy it is to install extra layouts and add-ons. As compared to alternative open supply e-commerce solutions like OsCommerce and Zencart, it's simpler and doesn't require the shop owner to own prior programming experience. If you've got used WordPress, that may be a common blogging tool you will notice Magento's look structure is sort of similar in that it's visually appealing and easy to use. I feel that Magento was aiming to form a simplistic nevertheless powerful solution for e-commerce business owners.
Additional Than 50 Payment Gateways Are Obtainable For Integration
I've got heard that several store owners lose sales as a result of they may not offer a sure payment answer for his or her customers, or they need to switch payment gateways as a result of their e-commerce answer was not compatible with their existing provider. With Magento Commerce you can rest relaxed whatever payment gateway you have, they possibly have it ready for you.
You Can Manage Multiple Stores From One Administration Panel And Product Catalog
This is a a lot of advanced choice accessible for businesses with multiple ecommerce stores. Say you had a camera search and a book shop. In most cases you'd must setup two separate systems and log into them separately to manage the stores. With Magento Commerce you can set them up all among the one system and manage all your sales from one administration, still supplying you with the pliability of 2 stores. It saves time and additional resources nevertheless permitting you to observe and track sales all inside one place.
An Option To Up Sell At The Checkout
Having this option alone will increase your profits dramatically. Up selling, as I've discussed in an exceedingly previous post may be a powerful means to increase your profits from an existing customer by merely offering additional promotions or products. This will result in more money for your e-commerce business and having it automated, you have a silent sales person creating cash for you.
Designed-in Product Image Zoom Capability
Generally as a customer I am continually wanting to work out a lot of finer details concerning a product. Sadly not all e-commerce sites have the ability to indicate more or enable you to zoom into the product. Magento Commerce now has that choice built in and it allows you to upload a high resolution photo to let customers zoom into the merchandise while they're browsing. Imagine how it will have an have an effect on on your sales and increase your conversions!
These are just a number of the execs I've got found with Magento Commerce and I think I may write an entire book on how sensible this software is.
The Cons Of Magento Commerce
Since Magento Commerce remains relatively new compared to alternative open supply e-commerce platforms out there within the market, it still has it's initial bugs. Here are some problems it still faces:
Performance And Response Time Will Be Slow
Depending on the hosting server you utilize for Magento Commerce, you will experience slower page hundreds and response times with shared hosting providers. Magento Commerce, being content rich will need a heap of resources to run and also the performance of your web site can be obsessed on the server you use. Thus selecting a fanatical and powerful server is one thing you would like to assume through fastidiously, particularly if you're doing tons of transactions a day. It does have varied hosting providers they suggest and you'll see Magento hosting partners.
Great For A New E-Commerce Business But Not Therefore Smart For Existing Businesses!
To date I've got not found a answer or import utility that allows Magento Commerce to import data from alternative open source e-commerce systems such as OsCommerce, Zencart and Xcart. This poses a query for existing e-commerce businesses to contemplate whether or not or not to modify over to this system. If there was an add-on for importing, additional businesses would switch over to Magento Commerce.
No Accounting Export Perform For MYOB or Quicken
Another thought is if you currently use MYOB or Quicken as your accounting package to trace and monitor your financials, then you may wish to make certain your e-commerce web site will link to it. Otherwise you may want to hire someone to double entry your transactions to update your accounting software.
My Opinion
Overall, apart from a few downsides mentioned higher than, Magento Commerce has a nice potential to be the leading open supply e-commerce platform for all e-commerce businesses. I'm a great supporter of software that is open supply which permits the community to contribute, develop and evolve. Furthermore with robust support from Magento's company - Verian they have a large chance to succeed.
Author Resource:-
Howard has been writing articles online for nearly 2 years now. Not only does this author specialize in Ecommerce, you can also check out his latest website about:
