The way to Increase Positive PR Through iPhone Apps
By: kikaru kung
Submitted: 2010-05-28 22:26:37 | Word Count: 518
iPhone apps are hot. So far apps have been restricted to doing cool things like identifying music tracks and finding where you parked your car. But there's a new trend which will be seen in new developing application classes:
Celebrities - Kenny Chesney, Taylor Swift & Madonna have their own apps
Politicians - Liz Carter US Congress, UK Labour & UKIP parties have their own apps
Businesses - Hilton Hotels, Cameron Herold - Backpocket COO, have their own apps
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What will it take to unleash an iPhone application? Less than you think that, both in terms of time and money. Through specialized content management systems that deploy software as a service, applications will currently be turned for a mid four figure price vary relying upon the features that are designed in, and in beneath a couple of weeks for submission to the iTunes store.
What sort of features can be included in an iPhone app? How concerning the subsequent?
Integration along with your social network channels like Facebook and Twitter
Show of your pictures & videos which you'll be able to change dynamically on the fly
Your blogs or alternative RSS feeds of interest
News & updates on events and appearances
Updates right on the front of the main screen in the form of alerts & notifications containing your decision to action on to your app users
Since apps are hot, your iPhone app would properly be the subject matter of a press release. And simply by having your own application, you are thought to be "cool", "in the understand", a technological guru.
Then leveraging release of your app with traditional selling techniques is a "win-win" proposition by:
putting a link to the applying from your web site's homepage, linking to a frenzied webpage for the appliance which includes iTune download links to your application from the iTunes Store
issuing the press release announcing the availability of the app
contacting trade and ancient media shops to spotlight the availability of the app with the aim of generating a human-interest press coverage piece
advertising the appliance's availability in your print media
pre-announcing and then officially announcing the application's availability within the iTunes Store in your newsletters, on-line blogs, Twitter, Face book fan pages, YouTube channels, Flicker streams and LinkedIn Groups
asking all that download the app to supply a rating for the application within the iTunes App Store
submitting the app to application review sites, review blogs and application reviewers
regular app updating and re-releasing to the iTunes Store
It's an opportune time to chop through the muddle and find some distinctive positive PR. It's will not last forever, therefore take a positive step within the app direction.
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Barbara K Howard has been writing articles online for nearly 2 years now. Not only does this author specialize in PR , you can also check out his latest website about:
