Important Metrics to Evaluate the Strength of Your Link Building Campaign
By: Article Publisher
Submitted: 2010-05-20 05:31:20 | Word Count: 606
Link building is one of the most important aspects of site optimization for search engines. This element is quite wide in nature and that is why most of the webmasters fail to comprehend its value completely or in fact, misunderstood it. Such people work hard to avail these links but do not understand why they are required and how they are going to benefit their websites. Hence, it is important to evaluate their value or acquire them.
Following this is the synopsis of some specific guidelines catering to various very important aspects of link building. This will enable you to develop a clear understanding of link metrics and acquisition techniques. Without having the skill of evaluating a possible or previously built link, no one can reach the excellence of quality link building. Although a healthy link portfolio can bundle all kinds of links of varying values, but it is only the quality ones that serve the purpose of link acquisition goals and campaigns. There are certain aspects that you must keep in mind while working on building links. Discussed below, are a few of these points, which may turn out to be extremely fruitful for you.
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• Link Placement: Stay away from areas such as "link" or "resource" pages and template footers which are commonly known for link exploitation. A highly disregarded or overlooked concept of the SEO industry, link placement is a metric that can bring huge impacts on its value. It is mostly missed by the webmasters because of block level segmentation, where the engines divide a web page, and devalue links in some specific areas.
• Age of Domain: This is, indeed, a complex concept. It is a fact that search engine heavily trust sites that have spent a considerable time with them; the older the site, the longer it is believed to have been building the same. Therefore, while hunting sites for posting into your link building campaign, you must utilize a tool to analyze the age of the domain for better rating and prioritization of your link acquisition campaign.
• Domain Authority: It is an integral requirement of any link building campaign. One must check out the authority of the domain because a link from or to a site with corrupted authority can lead to serious issues.
• Follow/no follow debate: Maintain a hold over the "follow/nofollow" debate as it develops. However, initial results may not exhibit tremendous change in the way the engines handle. All you need to do is to put a link carrying "nofollow" attribute to offer a slight value to your portfolio along with making addition to its natural composition.
• Page indexing: Check the index for the page or else, the robots.txt and the Meta robots tag for signs of elimination. This is an imminent requirement to check whether or not, will your link will ever be found and secondly, how much equity it can pass. Always avail the ones that come with 100% benefit but theoretical benefit.
• Relevant Authority of the Link Page: Instead of struggling hard to receive links from your competitors, put your efforts into following their relevancy and link portfolio. This is definitely a complex metric because if you weigh links value on the basis of their relevant authority then you would only gain chances to win links from your competitors. Relevant Authority explains that the ranking of page in SERPs is directly proportional to the authority it has for link equity in that term.
