Why Do People Take Dietary Supplements and Who is that the Audience For Supplement Marketers?
By: Carey Howard
Submitted: 2010-05-17 04:36:16 | Word Count: 662
The utilization of condition-specific supplements more than doubled between 1999 and 2005. There are two attainable reasons for this increase:
o Consumers might be switching from single-nutrient supplements to treat and prevent health problems to combination and condition-specific formulas
o Americans are more confident of their ability to take care of their own health
Customers might be switching from single-nutrient supplements to condition-specific formulas as a result of it is an easier and less costly route toward one-stop shopping for health.
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Dietary supplements are a means for Americans to self manage and treat specific health issues.
The prevention of specific health problems and medical conditions has become the number one reason why fifty seven% of shoppers took a vitamin-mineral supplement for the first time over the past five years.
I personally had an increase in triglycerides for the primary time. Instead of a prescription drug my doctor elected to strive a dietary supplement, Niacin, in the hopes of reducing the triglyceride level. At my last exam, apparently this supplement worked for me. My triglyceride level was lowered once 6 months of taking the dietary supplement of Niacin. It's been more cost effective than a prescription drug.
Young individuals are specifically inquisitive about improving physical performance as a motivator for starting vitamin and mineral supplements. The number one reason for adults aged eighteen to twenty nine years to go on a vitamin-mineral regimen or create a dietary change is to boost performance. Weight control is that the second reason.
There continues to be steady growth of the assumption in vitamin-mineral supplements as an effective suggests that of treating and preventing health issues and conditions.
There is additionally a growing concern concerning vitamin-mineral supplements interacting with prescription medications. Some folks are dissatisfied regarding the amount of pills taken and different folks have problem swallowing pills.
Condition-Specific Supplements
Condition-specific supplements are the fastest growing sector of the supplement business. The utilization of vitamins E and C have dropped since the year 2000. Multivitamin sales still grow at a modest rate. Customers still take vitamin-mineral supplements as a result of they believe their diets lack vitamins and minerals. Calcium and Vitamin C are the most frequently taken vitamin supplements.
For those people who used a condition-specific supplement in 2005, joint pain was the most frequently mentioned condition, after that was for heart health, osteoporosis and arthritis. Additionally on the rise are vitamin and mineral supplements for osteoporosis and memory concentration.
In 2005, nearly [*fr1] (44%) of all US supplements sold were for a particular health condition, like arthritis, joint pain, heart health, osteoporosis, weight loss.
There have been fourteen conditions that account for 84% of the condition-specific supplement sales in 2005. The top two conditions customers took condition-specific supplements for was sports/energy/weight/loss and general health. Alternative conditions embrace:
o Sports/energy/weight loss
o General health
o Joint health
o Cold/flu-immune
o Anticancer
o Heart health
o Bone health
o Gastrointestinal health
o Diabetes
o Menopause
o Brain mental
o Mood
o Sexual health
o Insomnia
The trend toward taking supplements for condition-specific reasons is expected to still grow. Baby Boomers now aged forty two to sixty years and the seventy two million Generation Y members who will be the audiences for supplement marketers. People who don't seem to be currently using a supplement say they're most likely to do so to forestall/treat arthritis.
As baby boomers begin to expertise age-associated conditions for the primary time, they're possibly to choose supplements directed at particular conditions like arthritis, cholesterol, wrinkles, eye health, and hypertension.
Author Resource:-
Carey Howard has been writing articles online for nearly 2 years now. Not only does this author specialize in Supplements, you can also check out his latest website about:
