By: John Crowe
Submitted: 2010-04-29 21:10:35 | Word Count: 366
A Business Franchise Philippines Success Story
Within the Philippines, the term fast food is just about synonymous with the Jollibee brand. It took additional than just one man for it to become that approach, but all it took to start out was a man name Tony Tan Caktiong. The common-or-garden beginning for Tony was operating with his father to control a kitchen in Fujian, China. In 1975, Tony began his entreprenuerial journey with simply a pair of 2 ice cream parlors in Cubao, Quezon City.
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Despite his success with the ice cream parlors, Tony didn’t stop there. He looked around the planet and saw the kind of success chains like McDonalds were having. Rather than gap a franchise for an existing quick food chain like Burger King or Wendy’s, he determined to expand with the gap of his own chain of hamburger-serving fast food restaurants named Jollibee in 1978.
Since McDonald’s hadn’t however entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino people. Instead of making an attempt to find out everything from scratch, Tony traveled to the United States to be told the tricks of the trade from the already established chains such as McDonalds. By implementing these more established business practices back within the Phlippines, Tony’s arduous work began to pay off when his business began to rapidly expand. The division of Jollibee Philippines really tries to serve the particular desires of the Filipino people and its culture by focusing its product development also its promoting and advertsing to focus on the distinctive and ancient Filipino family.
Nowadays Tony Tan Caktiong is successful story and a role model for entreprenuers around the world. This was solified in 2004 when Tony was voted the Entrepreneur of the Year by Ernst & Young. The chairman of Ernst and Young, James S. Turley said, “These awards are about celebrating international entrepreneurship and the will to repeatedly innovate and expand. Tony’s story is a truly inspirational one, on each these counts. We are delighted he has been selected to receive this year’s award.”
