By: Kate Schlentz
Submitted: 2010-04-29 11:13:38 | Word Count: 631
Today's advertisers are faced with a wide variety of advertising vehicles. From traditional newspaper advertising to interactive web-based advertising, the possibilities are countless. A blend of all advertising vehicles is ultimately the greatest approach to a profitable promotion. However, recently the nay-sayers of newspaper advertising have started to get notice. Permit me to refresh your memory on the continued benefits of newspaper marketing.
Newspapers made their emergence in the US in the early 1700s. The newspaper has created its popularity as a trusted source of information; not only the articles but the advertisements it features as well. Every newspaper has rules and restrictions that must be met by each advertiser. This is not always the case with the truckload of advertisers that post ads on the web. Unfortunately, there are immoral individuals and businesses that are able to post ads on various online pages without being subjected to any type of screening. Consumers can continue to feel safe knowing that ads that make it to the pages of newspapers have been checked out and approved for their advantage.
[ advertisement ]
Unlike many advertising vehicles newspapers are mutually transportable and lasting. People are able to pick up the paper when it is convenient for them. In regards to the permanent attribute of the paper… let us look at an example. Over a cup of coffee you are perusing the pages of your neighborhood newspaper. You come across an advertisement for a product that ignites your interest. You set the paper away until later when you have a little free time and can examine the product. Later that week, you pick up the advertisement and make a telephone call to the company marketing the product. The same product is advertised while you are browsing the web. You bookmark the site in order to revisit the site in a while. Later that week the advertisement has disappeared from the site. This case may be a bit over dramatic, however it displays the benefit of a concrete ad that someone can return to and assess.
Possibly the greatest argument for making the case for newspaper advertising is the “opt-in” feature. The world is full of aggravating advertisements (not to say they don’t work), Television commercials, pop-up web ads, spam emails, etc. With newspapers, consumers know the advertisements are there, near the articles they read each day, and they have the option. As it turns out lots of adults are making the choice to read these ads, because they find them advantageous. In a 2007 report prepared by Mediamark, 51% of the individuals they interviewed said that they found newspaper advertising “somewhat/very useful.” These days, people do not want to be annoyed. DVRs permit people to skip over television commercials, anti-spam filters are discovering ways to weed out spam emails, pop-up blockers are removing pop-up ads. Newspaper advertisements are not a bother, they are a source of effective information.
With so many opportunities to think about, advertisers are confronted with difficult decisions when it comes to allocating their marketing dollars. No marketing plan is going to be suitable for all advertisers. Every advertiser must try various ads in several mediums to find out what will generate results. Newspapers have long been a valued system of advertising to companies and people. They present benefits to advertisers that web advertising cannot. Newspaper advertising is still working for advertisers that continue to identify its value.
Author Resource:-
US Newspapers is a newspaper advertising agency representing more than 6,000 community newspapers in the United States. Since their inception in 1998, US Newspapers has offered clients extremely valuable classified advertising & display advertising products at highly discounted prices. Their Community Target Program™ makes mass print advertising simple, at a price that makes sense.
