Internet Search Engine Optimization - 4 Steps to Improve Search Engine Ranking
By: Jim Green
Submitted: 2010-04-23 22:16:41 | Word Count: 523
In this article, we discuss four basic steps in website search engine optimization, including keyword research, article and video marketing, blogging, social networks, and bookmarks. For the purposes of this article, we assume that a search engine responsive website exists and that use of flash pages, which are unreadable by the search engine robots is kept to a minimum or avoided entirely.
There are several steps in getting on top of organic search results. Google, Yahoo, Bing and other search engines use varying formulas for site ranking according to several criteria to assess a website's popularity and relevancy. When "marketing" a website, our purpose should not be to “outwit” Google, but simply to produce content that is supportive to and facilitates the indexing, collation, and sorting of an unbelievable, ever-changing array of online content. Here’s how to help the process:
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* Start with keyword research. We use Micro Niche Finder, although there are many tools equally as good. Many webinars and step-by-step guides are accessible that supply a wealth of instruction and outstanding tips and advice for getting the best search engine results. Many are free or offered at nominal cost.
* Use article and video marketing to “publish” your content in as many places as possible. Two of the best submission tools are Automatic Article Submitter, and Traffic Geyser. These tools provide as much automation as possible leveraging technology to quickly build high quality back-links. Your website will quickly outpace your competition and often appear in page 1 organic results. These steps will assist in locating previously under-exploited niches, driving a lot of traffic to your website. What will be your best previously unknown niche?
* Blogging, using Wordpress or equivalent, will assist to improve your website’s standing, especially if a good keyword-rich domain is available. Micro Niche Finder and similar keyword research tools can swiftly locate domain availability with a single click. Also when configuring a blog, a good WordPress consultant can suggest available widgets for search engine optimization and that will automatically bookmark your new content, creating instant back-links to your blog.
* You should be using a WordPress blog, in order to leverage tools that are available to quickly post links to social boookmarking and social networking Web 2.0 sites such as Facebook, Twitter, Digg, Mixx and others. Expect to spend some time to set-up accounts on the sites that you may have never heard of before.
Follow these steps and you'll improve your website search engine optimization. It is surprising how many webmasters do poorly in ranking their sites. Despite the confusion, Google and others do a remarkable job in "ranking" the most relevant content. Follow this advice to easily outpace your competitors!
In this article, we discuss four basic steps in website search engine optimization, including keyword research, article and video marketing, blogging, social networks, and bookmarks. For the purposes of this article, we assume that a search engine responsive website exists and that use of flash pages, which are unreadable by the search engine robots is kept to a minimum or avoided entirely.