By: Jason Kay
Submitted: 2010-04-17 23:19:26 | Word Count: 540
Distributing press releases is one of the best ways for you to get your marketing point across. Whether it’s to improve product or service visibility, establish branding, or directing and increasing traffic to your website, a well made and properly distributed press release will go a long way in making sure that you get your message across the information gap and into the mediascape and consumer awareness.
Packaging
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A good distribution service will be able to deliver your press release to key targets that you would want to receive your message. These targets include print and broadcast media, finance and news websites, reporters, editors, bloggers, news syndications, social networking sites and the like.
Many companies out there offer a wide array of press release writing and distribution packages, often, with just as diverse a pricing scheme as well. Some services offer packages that include press release writing with the distribution. Some offer distribution packages only, and these may vary according to which groups or areas you want to reach.
A basic distribution package, for example, will cover most mass media outlets. While other press release distribution packages will allow you to target specific groups or areas to which your press release may only be applicable. Some distribution packages target a specific state or city, while others target a specific audience or demographic, like African Americans, Christians or college students. It is also possible that distribution can hone in on specific industries or businesses.
Most press release distribution services also offer search engine optimization, realizing that the Internet is an effective marketing tool and that putting your press release out on the web through SEO will help you reach the kind of audience your press release is speaking to.
Pricing
Depending on the package chosen and what it contains, prices of these press release delivery services will vary, but in general press release distribution services will range from as low as $50 to as high as $700.
Obviously the lowest in this price range, the fifty dollar variety will not give you as much exposure as the seven hundred dollar kind. Usually, a $50 package will get you at most, online visibility, which will allow your company to appear at the top of the list in major search engines like Google or Yahoo. This also includes distribution in RSS and Javascript feeds.
The middle ground is usually where most clients opt to land. Mid range options will go from $150 to roughly $400. These packages give you good value for your money, as most of these mid range packages included print and online visibility, distribution to a long list of journalists and newsrooms as well as search engine optimization.
Top dollar will still give you the best distribution services. Those who don’t want to leave anything to chance and really want to make sure that they will get the best press release distribution possible will usually opt for this kind of distribution package.
Aside from distribution, some press release packages also offer the services of a professional press release writer who can spin your story to optimum potential. The services of a writer will range from $90 to $299 depending on whether you want the writing service to be bundled to the distribution service or not.
Author Resource:-
Compare press release distribution services by reading reviews and ratings of the best press release services at http://www.pressreleasereviews.com
