By: Steve Patterson
Submitted: 2010-04-15 20:58:40 | Word Count: 420
Communication is a way of passing information from one point to another through a medium, thus in simple terms communication is two way trend (it involves the sender and the receiver whereas the medium plays an important role). (McKay, (1995) agrees that, “relationships and personal effectiveness is improved by good communication through assertiveness, negotiation, influencing others and active listening.” However, complexity may arise depending on the media used for this communication and what kind of communication. Anybody who wants to communicate must comprehend an effective communication as required in modern times. There are different types of communications as there are various media of communication. There are those who send the information and there are those who receive the information.
In this paper of professional communication there are various issues that will be on the spotlight to be tackled including; the meaning of professional communication and not simply communication, the background details of the sample piece of the advertisement and its impact and the critical evaluation including the academic component that analyzes the work practice that was involved in the creation of the sample advertisement.
Synopsis.
The sample of the advertisement is a professional way of communicating to the audience and or the people who are intending to be professionals. The originality of the advert is confirmed by the strategic positioning of the photographs and the setting of the class going on. Such an advert is attractive and enticing and that is one of the purposes of good communication. Good communication automatically creates a bridge between the sender and the receiver. It will not be by surprise that many people will respond to this advertisement simply because of three reasons; one, a brief outstanding reasons have been written, two, some facilities have been captured in the photograph and the medium of communication that was used to pass this information across to the audience. This advertisement targets young people as in the photo young faces have been captured.
[ advertisement ]
Effectiveness of the sample creation.
Professional communication is a new subject that has been dedicated to the study of creating, managing, and distributing information. And it also encompasses the consummation of this information that has been created and distributed. For instance, the advertisement of this Canadian University of Dubai was created professionally with the kind of the photographs taken and the background. The advertisement was distributed and published in the main newspapers and student magazines thus targeting a certain audience.
Communication is a discipline that is stupendously and rapidly changing due to technological advancements.
