Mike Dillard Magnetic Sponsoring - Creating Home Based Business Leads
By: Jim Green
Submitted: 2010-02-20 23:08:29 | Word Count: 600
Mike Dillard's "Magnetic Sponsoring" ebook and ideas have taken the network marketing MLM community by storm. In this piece we evaluate why his methods are so effective in generating home based business opportunity leads, and take a close look at what makes his ideas so distinctive and valuable.
Or are they distinctive? Not really. Network marketing and MLM as an industry is populated with "novice" marketers who are told that they don't really need business skills. Most are "trained" to just go talk to everyone in the "warm market" about the great business, products, and opportunity. The products will sell themselves, right? Wrong! Then new associates often try placing expensive ads for their company and products or buying "business opportunity" leads with minimal end result, and frequently run out of money before they recruit enough associates to even cover their advertising.
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Actually, Mike's concepts are standard in business marketing. It's just a little revolutionary to tell new network marketing MLM recruits that they need to learn how to market first, and that they will also need serious leadership skills. This is common knowledge in every other form of business. Serious training and big "head adjustments" are usually required for business success.
Products don't sell regardless of how good, the number of scientists behind them and all the patents. What people buy are solutions to their problems. This may explain why it is often easier to sell a $500 training system that teaches how to generate leads than selling a startup distributor kit for much less. The distributor kit, rather than solving a problem has created a new one for the fledgling marketer.
99% of network marketers have virtually no marketing training beforehand. What this means is that these people are often open to invensting in marketing training or (more usually) they resign long before they find out the level of skills needed for success. And even if introduced to marketing systems and methods, this still may not be enough. Leadership skills are also necessary to emerge "successful" in this industry.
Magnetic Sponsoring is also about the right marketing message and targets. Mike suggests the "funded proposal" concept, which is radically different from the "training" in any MLM starter kit. Rather than promote the company's services and products on the front end, the "funded proposal," or self-liquidating offer(SLO), is an inexpensive but useful product sold early on in the sales cycle to cover advertising expenses. Your prospect benefits immediately, creating a win-win situation, and also covering your advertising expenses. Then, of course she/he'll be trained to do the same. Can't get any better than this.
Magnetic Sponsoring, itself, is the industry's prime example of an SLO, since has been created as an affiliate program. It is remarkable and ingenious that the Magnetic Sponsoring course which teaches the key parts of the "funded proposal," was created in it's own image. Adopting Mike's philosophies and systems, you'll soon find youself easily generating home based business opportunity leads effortlessly.
Author Resource:-
Jim Green is an attraction marketing specialist who is involved with affiliate programs, network marketing and affiliate-based telecommunications sales. The self-liquidating offer concept is now used to successfully cover expenses with his efforts generating home based business leads for all his marketing efforts.
Mike Dillard's "Magnetic Sponsoring" ebook and ideas have taken the network marketing MLM community by storm. In this piece we evaluate why his methods are so effective in generating home based business opportunity leads, and take a close look at what makes his ideas so distinctive and valuable.