By: Kenrick Callwood
Submitted: 2010-02-20 15:04:13 | Word Count: 840
I see many people committing the same ERRORS that I made when I first began PPC marketing. With all of the claims of easy money from affiliate marketing and the various copy and profit systems found on the internet today, it is very easy for people to waste lots of money by placing their affiliate link directly in the ads they place. Now this method is acceptable if you have a ridiculously incredible sales page to promote or the product is yours. But, even then you can expect a conversion of around 1%. Now, if you make one sale per 100 people and it only costs you $10 to get them all, but you earn $100 for each sale those numbers aren't bad. The reality of the situation is that those types of numbers are very unrealistic. You can usually count on prices of 50 cents per click and obviously higher priced items are going to have lower conversions if you don't qualify your leads. The problem with all of this, is that once your lead enters the landing page, they are no longer yours. This means that they either make the decision to buy that minute or they disappear forever. There are three things you should use to leverage ppc marketing campaign efforts.
1) I have decided to take advantage of Facebook PPC marketing. Facebook allows you to target ad impressions to an impossible level of detail. On top of that, Facebook is generally cheaper per click than most other platforms. So, you can make use of the ability to demographically target your ppc marketing and do so at a fraction of what it used to cost. You probably do your research for your PPC campaigns with Alexa, but many people have not tried Quantcast which is even more accurate, especially in terms of demographics. Simply enter the URL of the desired product and check to see who is interested and where they are from. If you combine this research with some quick looks at the Facebook groups and fan pages that fit your niche, you are already giving your conversion rates a nice nudge in the right direction. Using this method allowed me to achieve a 3% conversion when I used it to send the traffic directly to the landing pages.
[ advertisement ]
2) If you don't use squeeze pages, you are literally throwing away 97% of your ppc marketing money. If you don't know what that is, you need to look it up, right now. As mentioned above, leads you send directly to the product sales page are now the property of the sales page. They either buy or they don't. Even worse is if they sign up for the mailing list offered on the sales page, because some affiliate vendors don't credit those future sales back to you. That means you spent your money and they may make a sale in the future off of that contact which will earn you $0. A good capture page is a great way for you to build your own list (you have to get an autorepsonder if you don't want to go crazy) and potentially make future commissions you would have otherwise lost. In fact, an acceptable method is making a quick video squeeze page that redirects people to the sales page after they opt-in. Normally you should entice them with some free offer, such as an ebook or other easy to produce gift. You would then have a lead that you could sell to over the course of a few months or even years.
3) We can't improve the conversion rate of the sales pages of the products we choose to sell, our best option is to create our own custom landing pages. If you make a content rich micro-site that brands you as an authority, people will purchase more products from you. The more you work on building your image and creating a system of rapport, the more your leads will trust your recommendations. This of course will result in raising your conversion rates when you send your ppc marketing leads through to the product sales pages.
Obviously these quick tips are just the beginning of mounting a successful PPC marketing campaign. There are hundreds of ebooks, strategies, and products that can help you improve your techniques. In my opinion PPC marketing is a great way to generate traffic, but if you aren't careful it is also a great way to go broke.
Author Resource:-
Take advantage of the power of the internet and especially web 2.0. Go ask questions about PPC Marketing there are plenty of people willing to share their expertise. The first thing you need is to find a good set of Internet Marketing Tools that really work. There are a lot of junk programs out there, so do your homework.
